From Pre-Internet Days
It used to be difficult and expensive to reach your audiences. Marketers would craft discounts that appealed to large population segments because it was more cost effective to for the mediums available.
You couldn’t target different segments in newspapers.
Television and radio were broadcast over airways so segmenting was virtually impossible.
Most discount offers we’ve seen come from practices designed in pre-internet days
Modernize
The tools available today have changed the way marketing is done so it’s time to consider an update to the way your discount offers are done.
You can now target population segments online with tools that get smarter as more people interact with your offer.
You can segment your email list by visit frequency.
You can deliver offers across devices to the same person.
You no longer need to appeal to large audiences to accomplish your goals.
You only need to appeal to the right audience and it can be cheaper than ever before for you to reach them and only them.
Segment and restrict your discount offers.
Your Marketing Partners Should Update, Too
If the tools are available to you, they’re also available to your marketing partners. If they’re still encouraging broad, general, or unrestricted discounts, it’s time to consider new partners and new offers.
With broad discounts, your marketing partner can reach huge audiences for cheap and make huge profits at your expense.
GolfNow anybody?
Instead, use your marketing partners to accomplish specific goals with specific audiences.
How The Links Card Operates
We operate our special rate program with a “course first” mentality. All our special rates include a default 24 hour advanced booking restriction to help our partner courses with the specific goal of filling expiring tee time inventory. Our specific audience is made up of those who value saving money more than time – for example: retirees on fixed income who is very price sensitive.