The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Twelve Stones Golf Club, nestled in the heart of Goodlettsville, Tennessee, offers a scenic and challenging golf experience that caters to players of all skill levels. Designed by renowned architect Bill Bergin and established in 1999, this semi-private club boasts 18 holes of captivating golf amidst dramatic elevation changes and undulating terrain. Well-manicured fairways, bordered by strategically placed roughs, lead to lightning-fast greens that roll true, providing a test of skill and precision. With a par of 72 and a length of 6,867 yards from the black tees, Twelve Stones Golf Club offers a formidable challenge for experienced players, while also providing options for different handicaps with white, red/gold, and senior tees. The affordable rates and versatile design make it a popular choice for tournaments, outings, and casual play among locals who cherish the stunning views of the surrounding countryside.
Golfers who have graced the fairways of Twelve Stones Golf Club have shared their experiences, providing valuable insights into the course. Many have lauded the layout of the course, praising its potential for improvement. One reviewer, impressed by the design, remarked, "The course has potential and I really enjoyed the layout." Another golfer echoed this sentiment, describing the course as "challenging but beautiful" with "beautiful views on several holes." The friendly and welcoming nature of the staff has also been a consistent highlight, with multiple reviewers commending their excellent service.
However, some areas have been identified as needing attention. The greens, in particular, have drawn criticism for being "fast and a little bumpy." Tee boxes have also been mentioned as being in need of improvement, with one golfer noting that they were not level. In response to this feedback, Twelve Stones Golf Club has acknowledged these concerns and expressed appreciation for the input, indicating a commitment to addressing these issues and enhancing the overall playing experience.
The Links Card, a respected authority in golf course evaluations, offers its perspective on the value proposition of Twelve Stones Golf Club. The course is considered to provide great value for players, offering a challenging and scenic layout that caters to golfers of all skill levels. The dramatic elevation changes and undulating terrain add an element of excitement to the game, while the well-manicured fairways and lightning-fast greens ensure a true test of golfing prowess. Although there have been some mentions of areas needing improvement, such as the condition of the greens and tee boxes, the overall experience at Twelve Stones Golf Club is highly regarded.
With affordable rates and a versatile design that accommodates tournaments and outings, Twelve Stones Golf Club stands out as an attractive option for both local golfers and visitors alike. Whether you're a seasoned player seeking a challenging round or a casual golfer looking to enjoy a scenic day on the links, Twelve Stones Golf Club promises an unforgettable golfing experience in the heart of Goodlettsville, Tennessee.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 72.9/140 | 537 | 440 | 392 | 321 | 626 | 166 | 391 | 196 | 435 | 3504 | 427 | 206 | 538 | 379 | 347 | 198 | 534 | 365 | 425 | 3419 | 6923 |
| Silver M: 71.1/136 | 515 | 406 | 366 | 303 | 594 | 154 | 370 | 178 | 408 | 3294 | 400 | 182 | 521 | 354 | 325 | 183 | 511 | 344 | 400 | 3220 | 6514 |
| White M: 68.9/127 | 490 | 380 | 345 | 275 | 551 | 141 | 345 | 163 | 370 | 3060 | 365 | 157 | 463 | 329 | 295 | 164 | 497 | 318 | 378 | 2966 | 6026 |
| Gold M: 66.9/116 | 473 | 375 | 324 | 214 | 499 | 109 | 304 | 163 | 343 | 2804 | 337 | 132 | 444 | 329 | 245 | 164 | 448 | 278 | 331 | 2708 | 5512 |
| Red W: 69.9/121 | 450 | 325 | 265 | 214 | 446 | 109 | 304 | 146 | 315 | 2574 | 287 | 107 | 422 | 290 | 245 | 138 | 398 | 237 | 331 | 2455 | 5029 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 6867 yards | 73.1 | 123 |
| White | 72 | 6012 yards | 70.7 | 121 |
| White (W) | 72 | 6012 yards | 71.7 | 123 |
| Red/Gold/Senior | 72 | 5344 yards | 66.1 | 111 |
| Red/Gold/Senior (W) | 72 | 5344 yards | 67.1 | 113 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.