The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Phoenician Golf Club in Scottsdale, Arizona, is a premier resort course that underwent a massive redesign and renovation by renowned architect Phil Smith in 2018. The original 27-hole layout was replaced with a brand-new 18-hole course featuring TifEagle grass greens and tees, as well as fairways and rough made of 419 Bermuda grass. With a traditional style, the par-71 course measures 6,518 yards with a slope rating of 138 and a rating of 78.0. This challenging yet enjoyable course appeals to golfers of all skill levels with its variety of hole designs and stunning views throughout the round. In addition to the top-notch golf experience, players can also enjoy the innovative "Shark Experience" on their Club Car golf carts, which includes high-definition touch screens for entertainment purposes along with GPS yardage information. Overall, The Phoenician Golf Club offers an exceptional golfing experience combined with luxurious amenities for visitors looking to indulge in the Arizona sun while enjoying their favorite sport.
The Phoenician Golf Club in Scottsdale, Arizona, has garnered overwhelmingly positive reviews from golfers who have had the pleasure of playing there. Players have consistently praised the course conditions, layout, and friendly staff.
One reviewer described the course as "fun, yet challenging" with extremely challenging greens and a really good layout. They had a great time playing at The Phoenician Golf Club.
Another player mentioned that the course is in excellent condition with pure greens and an enjoyable layout. They also highlighted the friendliness of the staff.
A different golfer appreciated the views on the back nine of the course and noted that while there were some confusing routing issues, overall it was worth it for the scenic beauty.
Overall, players have been impressed with The Phoenician Golf Club's well-maintained conditions, enjoyable layout, and friendly staff. It seems to be a highly recommended destination for golf enthusiasts visiting Scottsdale.
The Phoenician Golf Club in Scottsdale, Arizona, has received rave reviews from golfers who have played there. This resort-style course underwent a complete redesign and renovation by architect Phil Smith in 2018, resulting in an entirely new 18-hole layout. The course features TifEagle grass greens and tees, as well as fairways and rough made of Bermuda grass.
Golfers have praised the excellent conditions of the course, with pure greens that provide a challenging yet enjoyable experience. The layout is described as fun but also demanding, especially due to the extremely challenging greens. Players have also appreciated the friendliness of the staff at The Phoenician Golf Club.
In addition to its outstanding playability characteristics, this publicly accessible course offers scenic views on its back nine holes, which adds to its overall appeal.
Overall, golf enthusiasts visiting Scottsdale can expect great value for their round at The Phoenician Golf Club thanks to its well-maintained conditions and friendly atmosphere provided by helpful staff members.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Summit M: 71.8/129 W: 78.0/138 | 420 | 439 | 169 | 430 | 223 | 352 | 390 | 495 | 435 | 3353 | 420 | 177 | 365 | 297 | 398 | 491 | 377 | 130 | 510 | 3165 | 6518 |
| Junction M: 69.6/124 W: 75.7/134 | 399 | 425 | 149 | 405 | 184 | 300 | 350 | 470 | 402 | 3084 | 370 | 156 | 348 | 285 | 374 | 459 | 343 | 109 | 475 | 2919 | 6003 |
| Switchback M: 68.2/119 W: 74.5/131 | 371 | 383 | 105 | 321 | 174 | 276 | 295 | 398 | 389 | 2712 | 308 | 132 | 324 | 249 | 338 | 453 | 303 | 102 | 429 | 2638 | 5350 |
| Trailhead M: 63.2/105 W: 68.0/122 | 348 | 310 | 124 | 287 | 122 | 231 | 267 | 339 | 341 | 2369 | 250 | 101 | 278 | 197 | 302 | 410 | 252 | 69 | 366 | 2225 | 4594 |
| Handicap | 7 | 5 | 15 | 1 | 9 | 17 | 13 | 11 | 3 | 2 | 14 | 12 | 16 | 6 | 8 | 10 | 18 | 4 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Summit (W) | 71 | 6518 yards | 78.0 | 138 |
| Summit | 71 | 6518 yards | 71.8 | 129 |
| Junction | 71 | 6003 yards | 69.6 | 124 |
| Junction (W) | 71 | 6003 yards | 75.7 | 134 |
| Switchback | 71 | 5350 yards | 68.2 | 119 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.