The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Pebble Beach, California, The Links at Spanish Bay™ stands as a testament to the beauty and elegance of Scottish-style linksland golf. Designed by the legendary trio of Robert Trent Jones Jr., Tom Watson, and Frank "Sandy" Tatum, this par-72 course offers a challenging yet rewarding experience for golfers of all skill levels. With its rolling fairways, pristine white sand dunes, and invigorating coastal winds, The Links at Spanish Bay™ captures the essence of Scotland's iconic golf courses.
The player reviews for The Links at Spanish Bay™ provide a diverse range of perspectives on this renowned course. Some golfers express disappointment with certain course conditions, such as sand on tee boxes and fairways, wet and bare patches in fairways, and bumpy greens. Others find that some holes have a target golf feel rather than a true links style.
However, many reviewers also highlight positive aspects of their experience. The friendly and attentive staff receives consistent praise, with golfers commending their exceptional service. The post-round experience at the clubhouse, complete with outdoor seating overlooking the ocean, is another highlight for many players.
The Links at Spanish Bay™ offers golfers a unique and challenging Scottish-style linksland experience that is both elegant and accessible. While player reviews may vary in their assessment of certain course conditions, the overall consensus is that The Links at Spanish Bay™ is a scenic and challenging course that provides excellent value for the price.
The course's commitment to providing a high-quality golf experience is evident in its well-maintained fairways, bunkers, and greens. Additionally, the course's location in the heart of Pebble Beach, with its stunning ocean views and mild climate, adds to its overall appeal.
When considering the value of a round at The Links at Spanish Bay™, it is important to take into account the course's unique design, challenging layout, and beautiful surroundings. While some golfers may find certain aspects of the course to be less than ideal, the overall experience is one that is both enjoyable and memorable.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 73.8/143 | 500 | 308 | 344 | 185 | 454 | 397 | 423 | 160 | 390 | 3161 | 510 | 376 | 425 | 124 | 567 | 392 | 200 | 402 | 582 | 3578 | 6739 |
| Gold M: 72.4/135 W: 78.8/144 | 489 | 296 | 336 | 176 | 416 | 378 | 416 | 155 | 364 | 3026 | 477 | 351 | 415 | 117 | 540 | 374 | 191 | 363 | 574 | 3402 | 6428 |
| White M: 70.7/131 W: 76.7/141 | 461 | 267 | 311 | 157 | 405 | 355 | 387 | 146 | 348 | 2837 | 464 | 317 | 402 | 96 | 533 | 367 | 156 | 342 | 523 | 3200 | 6037 |
| Green M: 69.3/123 W: 74.5/137 | 448 | 248 | 304 | 148 | 385 | 344 | 358 | 136 | 342 | 2713 | 437 | 310 | 370 | 88 | 503 | 335 | 144 | 336 | 484 | 3007 | 5720 |
| Red M: 67.3/114 W: 71.9/129 | 429 | 219 | 270 | 124 | 348 | 292 | 348 | 127 | 318 | 2475 | 404 | 279 | 333 | 72 | 471 | 290 | 125 | 306 | 463 | 2743 | 5218 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6754 yards | 74.3 | 142 |
| Gold | 72 | 6420 yards | 72.4 | 135 |
| White | 72 | 6043 yards | 70.4 | 131 |
| White (W) | 72 | 6043 yards | 76.4 | 141 |
| Red (W) | 72 | 5332 yards | 72.3 | 129 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.