The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Cary, North Carolina, The Highlands at Prestonwood Country Club stands as a testament to golfing excellence. Designed by renowned golf course architect Tom Jackson and later refined by Rick Robbins in 2011, this private 18-hole course offers an exceptional experience for golfers of all skill levels. With a challenging par of 72 and stretching over 7,082 yards from the back tees, The Highlands provides a fair test even for seasoned players. Multiple tee options cater to golfers of varying abilities, ensuring an enjoyable round for everyone. The meticulously maintained Bermuda grass fairways and Bent grass greens guarantee consistent playing conditions throughout the year. Whether you seek to hone your skills or simply relish a scenic round with friends, The Highlands at Prestonwood Country Club promises an unforgettable golfing adventure.
The Highlands at Prestonwood Country Club has consistently garnered rave reviews from golfers. Players have lauded the "incredible" course conditions, particularly praising the fast and true greens. The friendly and accommodating staff, coupled with top-notch practice facilities, further enhances the golfing experience.
One player described The Fairways Course as the "easiest of the three at PCC," citing its generous fairways and minimal water hazards. The large greens with subtle undulations add an element of challenge and interest.
Despite its shorter length, The Short Course has also received positive feedback. Golfers appreciate the intriguing tee shots and challenging layout, while also noting the generally good pace of play.
The Links Cards wholeheartedly concurs with the positive sentiments expressed by golfers. The Highlands at Prestonwood Country Club offers exceptional value for an unforgettable golfing experience. The meticulously maintained course, coupled with the friendly staff and excellent practice facilities, ensures that every round is a delight.
The Fairways Course lives up to its reputation as the most accessible of the three courses at PCC, providing a welcoming experience for golfers of all skill levels. The Short Course, though shorter in length, offers a challenging and enjoyable round with its strategic tee shots and well-paced layout.
Overall, The Highlands at Prestonwood Country Club delivers an exceptional golfing experience that is well worth the investment. Whether you're a seasoned player or a casual enthusiast, this course promises an unforgettable round in the heart of Cary, North Carolina.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 74.2/136 | 416 | 421 | 209 | 548 | 432 | 186 | 441 | 366 | 598 | 3617 | 400 | 389 | 175 | 541 | 425 | 419 | 561 | 168 | 387 | 3465 | 7082 |
| Gold/Blue M: 73.3/132 | 378 | 421 | 187 | 548 | 403 | 186 | 413 | 366 | 557 | 3459 | 400 | 389 | 175 | 517 | 394 | 398 | 561 | 154 | 387 | 3375 | 6834 |
| Blue M: 72.0/129 | 378 | 384 | 187 | 506 | 403 | 145 | 413 | 338 | 557 | 3311 | 362 | 349 | 149 | 517 | 394 | 398 | 539 | 154 | 356 | 3218 | 6529 |
| Blue/White M: 70.6/128 | 356 | 384 | 144 | 506 | 375 | 145 | 395 | 338 | 510 | 3153 | 362 | 349 | 149 | 482 | 358 | 357 | 539 | 121 | 356 | 3073 | 6226 |
| White M: 69.9/124 W: 75.8/143 | 356 | 372 | 144 | 473 | 375 | 132 | 395 | 305 | 510 | 3062 | 328 | 307 | 138 | 482 | 358 | 357 | 518 | 121 | 335 | 2944 | 6006 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 7082 yards | 74.4 | 138 |
| Gold/Blue | 72 | 6834 yards | 73.1 | 135 |
| Blue | 72 | 6529 yards | 71.8 | 131 |
| Blue/White | 72 | 6226 yards | 70.4 | 128 |
| White | 72 | 6006 yards | 69.7 | 124 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.