The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Chesterfield, Virginia, The Golf Club at The Highlands is a semi-private 18-hole course that promises an unforgettable golfing experience. Established in 1995 and designed by renowned golf course architect Barton Tuck, this course offers a harmonious blend of challenge and enjoyment for golfers of all skill levels. Measuring 6,565 yards from the back tees with a par of 72, it provides ample length to test the mettle of experienced players. The course's slope rating of 140 and a rating of 72.1 further indicate its level of difficulty for scratch golfers. Beyond its well-manicured greens and fairways, The Golf Club at The Highlands boasts a driving range and an on-site restaurant, ensuring a comprehensive golfing experience.
The Golf Club at The Highlands has garnered widespread acclaim from golfers, with many praising its exceptional qualities. The course's greens have been lauded for their immaculate condition, providing a true test of putting skills. Golfers have also commended the diversity of holes, emphasizing that the course challenges every aspect of their game. The layout, characterized by significant elevation changes and blind shots off the tee, adds an element of excitement and strategy to each round. Furthermore, the presence of hazards before many greens demands thoughtful decision-making, elevating the overall golfing experience.
Beyond the course itself, players have consistently praised the friendly and professional staff at The Golf Club at The Highlands. Their easy-going nature and willingness to assist have left a lasting positive impression on visitors. These factors, coupled with the course's excellent conditions, challenging layout, and scenic surroundings, have solidified The Golf Club at The Highlands as a golfer's paradise.
The Links Cards holds The Golf Club at The Highlands in high regard, recognizing its exceptional value for golfers. The course offers an outstanding golfing experience without compromising affordability. The positive reviews, highlighting the course's excellent conditions and challenging layout, further reinforce its worth. Golfers of all skill levels can relish the opportunity to play on this semi-private course, where the diverse holes test their abilities and strategic thinking. The big elevation changes and blind shots off the tee add an element of excitement, while the hazards before many greens demand thoughtful decision-making.
In addition to the quality of play, The Golf Club at The Highlands prides itself on its friendly and helpful staff, who contribute to a welcoming atmosphere. This combination of factors – an enjoyable playing experience, affordability, and exceptional service – has earned The Golf Club at The Highlands a reputation as a golfer's haven in Chesterfield. Whether you're a seasoned pro or just starting out, this course promises an exceptional round that won't strain your budget.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 72.0/133 | 408 | 166 | 523 | 384 | 196 | 285 | 469 | 163 | 516 | 3110 | 576 | 161 | 386 | 457 | 519 | 367 | 423 | 149 | 417 | 3455 | 6565 |
| Blue M: 70.3/130 | 366 | 156 | 501 | 358 | 170 | 275 | 459 | 153 | 488 | 2926 | 539 | 132 | 354 | 425 | 492 | 349 | 413 | 141 | 405 | 3250 | 6176 |
| Black M: 68.7/124 | 332 | 129 | 501 | 317 | 154 | 275 | 459 | 153 | 442 | 2762 | 497 | 132 | 354 | 381 | 492 | 349 | 377 | 141 | 366 | 3089 | 5851 |
| White M: 67.3/118 W: 72.8/134 | 332 | 129 | 474 | 317 | 154 | 234 | 418 | 131 | 442 | 2631 | 497 | 105 | 309 | 381 | 461 | 315 | 377 | 122 | 366 | 2933 | 5564 |
| Mint M: 66.3/115 | 332 | 129 | 436 | 274 | 154 | 234 | 392 | 114 | 409 | 2474 | 497 | 105 | 309 | 341 | 461 | 315 | 377 | 113 | 331 | 2849 | 5323 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 6565 yards | 72.1 | 140 |
| Blue | 72 | 6176 yards | 70.4 | 136 |
| Black | 72 | 5859 yards | 68.9 | 132 |
| White | 72 | 5564 yards | 67.3 | 128 |
| White (W) | 72 | 5564 yards | 72.9 | 132 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.