The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Country Club of Virginia – Westhampton Course, nestled in the heart of Richmond, Virginia, offers an exceptional golfing experience that caters to players of all skill levels. Designed by renowned architects Donald Ross and Lester George, this private course has stood as a testament to golfing excellence since 1910. With a par of 70 and a total length of 6,214 yards, the Westhampton Course presents a challenging yet enjoyable layout. The course features Bermuda grass fairways and bent grass greens, ensuring optimal playability throughout the year. Golfers can also take advantage of various amenities, including golf carts and club rentals, while immersing themselves in the picturesque surroundings meticulously crafted by Herbert Barker over a century ago.
The Country Club of Virginia – Westhampton Course has garnered widespread acclaim from golfers who have had the privilege of experiencing its splendor. Overwhelmingly positive reviews highlight the course's meticulously maintained facilities and exceptional playing conditions. One reviewer, in particular, described the course as "absolutely amazing," lauding the attention to detail evident in every aspect, from the pristine ball washers to the immaculate tee towels.
Golfers also commend the course's layout, finding it strikes a perfect balance between challenge and accessibility. While it provides a stimulating experience for seasoned players, it remains approachable for golfers of varying skill levels. As one player aptly put it, "It's not extremely challenging, but it's hard enough to keep you engaged and challenged."
The friendly and accommodating staff at The Country Club of Virginia – Westhampton Course further enhances the overall golfing experience. Reviewers consistently rate the staff's friendliness as good or better, ensuring that every golfer feels welcome and supported throughout their visit.
The Links Cards, a respected authority in the world of golf, wholeheartedly endorses The Country Club of Virginia – Westhampton Course. The course's reputation for excellence is well-founded, with golfers consistently raving about its stunning facilities and pristine playing conditions. The Links Cards particularly commends the course's challenging yet accessible layout, which caters to players of all skill levels.
While The Country Club of Virginia – Westhampton Course is a private club and may not be accessible to all golf enthusiasts, those fortunate enough to secure a tee time are in for a truly memorable golfing experience. The Links Cards highly recommends taking advantage of this exceptional opportunity to play on one of Virginia's finest golf courses.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 70.3/125 W: 75.9/135 | 349 | 124 | 428 | 556 | 416 | 209 | 388 | 127 | 445 | 3042 | 542 | 382 | 189 | 351 | 352 | 294 | 384 | 166 | 512 | 3172 | 6214 |
| Blue/White M: 69.0/122 W: 74.4/131 | 349 | 124 | 352 | 495 | 416 | 209 | 355 | 127 | 421 | 2848 | 466 | 382 | 189 | 351 | 352 | 294 | 384 | 166 | 512 | 3096 | 5944 |
| White M: 68.2/120 W: 73.5/129 | 315 | 108 | 352 | 495 | 397 | 200 | 355 | 114 | 421 | 2757 | 466 | 370 | 182 | 318 | 343 | 281 | 367 | 150 | 451 | 2928 | 5685 |
| Red M: 64.9/111 W: 69.4/121 | 256 | 95 | 319 | 406 | 379 | 171 | 266 | 94 | 394 | 2380 | 432 | 291 | 164 | 293 | 291 | 265 | 338 | 138 | 413 | 2625 | 5005 |
| Junior W: 60.0/90 | 171 | 95 | 168 | 259 | 200 | 118 | 159 | 94 | 200 | 1464 | 283 | 219 | 96 | 163 | 218 | 154 | 175 | 138 | 238 | 1684 | 3148 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 70 | 6214 yards | 70.3 | 125 |
| Blue (W) | 72 | 6214 yards | 75.9 | 135 |
| Blue/White | 70 | 5944 yards | 69.2 | 123 |
| White | 70 | 5685 yards | 68.2 | 120 |
| White (W) | 72 | 5685 yards | 73.5 | 129 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.