The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Brainerd, Minnesota, The Classic at Madden's on Gull Lake stands as a testament to exceptional golf course design. Crafted by renowned architect Scott Hoffman, this resort-style course boasts 18 holes of scenic and challenging play. With a par of 72 and a length of 7,102 yards from the back tees, The Classic offers a true test of skill for golfers of all levels. Multiple tee options, ranging from gold to black, ensure an enjoyable experience for players of varying abilities. The stunning layout, combined with meticulously maintained conditions and top-notch amenities, make The Classic at Madden's on Gull Lake a must-visit destination for golfers seeking an unforgettable experience in the beautiful Minnesota surroundings.
The Classic at Madden's on Gull Lake has garnered widespread acclaim from golfers who have had the privilege of experiencing its splendor. Overwhelmingly positive reviews highlight the course's pristine conditions, captivating layout, and exceptionally friendly staff. One reviewer, a self-proclaimed low handicapper, lauds The Classic as their favorite course in the Lakes Area, despite its reputation as a challenging course. They particularly appreciate the absence of awkward holes and the serene ambiance during their midweek visit.
Another reviewer describes The Classic as "pristine," praising its beautiful surroundings and impeccable maintenance. The large, undulating greens and well-designed par 3s and par 5s provide a delightful mix of challenge and reward. The reviewer also commends the clubhouse amenities and the accommodating staff, both on the course and in the restaurant.
For first-time players, The Classic at Madden's on Gull Lake leaves an indelible impression. One such golfer raves about their experience, ranking it among their all-time favorite courses. They express gratitude for the complimentary course yardage book, which proved invaluable in navigating the course's intricacies. The pristine conditions, including perfect greens and fairways, further enhanced their enjoyment.
A common thread running through these reviews is the exceptional friendliness and warmth of the staff at The Classic. Golfers consistently remark on feeling like valued guests throughout their visit, making their experience even more memorable.
The Links Cards holds The Classic at Madden's on Gull Lake in high regard, recognizing it as a golf course that delivers exceptional value for golfers. The course's pristine condition, challenging layout, and outstanding amenities justify its slightly higher price point compared to other courses in the area. Golfers appreciate the opportunity to play on a well-maintained course with a variety of holes that cater to different skill levels.
The Links Cards also acknowledges the positive impact of the friendly and accommodating staff, who go above and beyond to ensure that every golfer feels welcome and valued. The overall experience at The Classic at Madden's on Gull Lake is truly remarkable, making it a worthwhile investment for golfers seeking an exceptional round of golf in a stunning natural setting.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tour M: 75.0/144 | 545 | 173 | 383 | 404 | 418 | 545 | 214 | 440 | 437 | 3559 | 470 | 444 | 218 | 634 | 218 | 416 | 532 | 159 | 452 | 3543 | 7102 |
| Black M: 73.2/140 | 510 | 165 | 330 | 401 | 394 | 536 | 207 | 429 | 420 | 3392 | 468 | 339 | 199 | 603 | 209 | 408 | 511 | 155 | 433 | 3325 | 6717 |
| Blue M: 72.0/138 | 500 | 150 | 324 | 386 | 371 | 525 | 182 | 405 | 403 | 3246 | 466 | 322 | 187 | 591 | 190 | 380 | 489 | 146 | 421 | 3192 | 6438 |
| Blue/White M: 71.0/136 | 500 | 150 | 305 | 386 | 371 | 493 | 160 | 351 | 389 | 3105 | 466 | 322 | 170 | 571 | 190 | 363 | 489 | 146 | 401 | 3118 | 6223 |
| White M: 70.3/135 W: 76.3/141 | 489 | 132 | 305 | 370 | 347 | 493 | 160 | 351 | 389 | 3036 | 450 | 306 | 170 | 571 | 163 | 363 | 469 | 133 | 401 | 3026 | 6062 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Tour | 72 | 7102 yards | 75.6 | 142 |
| Black | 72 | 6717 yards | 73.3 | 140 |
| Blue | 72 | 6438 yards | 72.0 | 138 |
| White | 72 | 6062 yards | 70.3 | 134 |
| White (W) | 72 | 6062 yards | 76.6 | 145 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.