The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Tates Creek Golf Course, situated in the heart of Lexington, Kentucky, is a public/municipal golf course that has been captivating golfers since 1958. Designed by an anonymous architect, this 18-hole course offers a challenging yet enjoyable experience for players of all skill levels. With a par of 72 and a length of 6,265 yards from the blue tees, Tates Creek provides ample opportunities to test one's golfing prowess. The course boasts a slope rating of 120 and a rating of 69.5 for the blue tees, indicating its accessibility to golfers of varying abilities. Additional tee options, including white (67.6/122), gold (65.2/117), and red (W) (69./121), cater to golfers of different skill levels. The well-maintained fairways and greens, surrounded by picturesque scenery, ensure an aesthetically pleasing round of golf.
Player reviews for Tates Creek Golf Course in Lexington, Kentucky, reveal a range of experiences. Some golfers expressed concerns about the poor condition of the fairways and the presence of holes on the greens due to recent aeration. However, other reviews lauded the excellent condition of the greens, praising their immaculate shape.
Opinions on the course layout also varied. While one golfer found the layout to be well-designed and easy to navigate, another felt that it lacked the finesse of a top-notch course. However, both reviewers agreed that the variety of hole layouts provided an enjoyable challenge for players of all skill levels.
Despite these mixed opinions on course conditions and layout preferences, reviewers consistently praised the exceptional friendliness of the staff at Tates Creek Golf Course. Multiple players mentioned how the staff's warm and helpful demeanor contributed to their positive experience.
The Links Cards, a reputable golf course review platform, offers its own perspective on the value proposition of Tates Creek Golf Course. While acknowledging the occasional concerns about course conditions, The Links Cards emphasizes the course's affordability without compromising on quality or challenge. They highlight the excellent customer service as a key differentiator, ensuring that golfers feel welcome and supported throughout their experience.
In conclusion, Tates Creek Golf Course in Lexington, Kentucky, provides a mixed experience for golfers, as reflected in user reviews. While there are areas for improvement in terms of course conditions, the course's strengths lie in its friendly staff, accessible nature as a public/municipal course, and the variety of hole layouts that cater to golfers of all skill levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 69.4/126 | 360 | 459 | 483 | 162 | 333 | 389 | 129 | 376 | 379 | 3070 | 378 | 350 | 367 | 525 | 190 | 382 | 319 | 160 | 524 | 3195 | 6265 |
| White M: 67.9/122 | 350 | 451 | 473 | 150 | 321 | 380 | 121 | 333 | 367 | 2946 | 364 | 341 | 353 | 515 | 180 | 370 | 304 | 150 | 514 | 3091 | 6037 |
| Gold M: 65.2/117 | 335 | 440 | 413 | 140 | 310 | 375 | 118 | 328 | 357 | 2816 | 354 | 330 | 343 | 500 | 159 | 350 | 295 | 135 | 400 | 2866 | 5682 |
| Red W: 69.0/121 | 324 | 413 | 404 | 138 | 272 | 370 | 117 | 325 | 323 | 2686 | 312 | 307 | 303 | 457 | 144 | 255 | 281 | 111 | 394 | 2564 | 5250 |
| Handicap | 11 | 1 | 7 | 15 | 13 | 3 | 17 | 9 | 5 | 6 | 10 | 14 | 2 | 16 | 8 | 12 | 18 | 4 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6265 yards | 69.5 | 120 |
| White | 72 | 6037 yards | 67.6 | 122 |
| Gold | 72 | 5552 yards | 65.2 | 117 |
| Red (W) | 73 | 5250 yards | 69.0 | 121 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.