The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Swan Lakes Golf Course, nestled in the heart of Layton, Utah, offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect William Howard Neff and established in 1990, this well-maintained course boasts breathtaking views and challenging holes that will test even the most seasoned golfers. With a par of 72 and a slope rating of 121 from the white tees, Swan Lakes provides an enjoyable round while still offering enough difficulty to keep experienced golfers engaged.
Swan Lakes Golf Course has garnered rave reviews from players who have had the pleasure of experiencing its immaculate fairways and challenging greens. The course is consistently described as immaculately manicured, with beautiful views of the Wasatch Mountains providing a stunning backdrop for each shot. Players have also praised the layout of the course, appreciating the variety of holes and the strategic placement of sand bunkers and water hazards.
Beyond the course itself, players have also commended the friendliness and professionalism of the staff at Swan Lakes Golf Course. The welcoming and accommodating nature of the staff adds to the overall enjoyment of the golfing experience, making players feel valued and appreciated.
At The Links Card, we believe that Swan Lakes Golf Course offers exceptional value for golfers seeking a memorable round in Layton, Utah. This publicly accessible course boasts immaculate fairways, challenging sloped greens, and a variety of holes that demand both accuracy and strategy. The stunning views of the Wasatch Mountains only enhance the overall appeal of the course, creating a picturesque setting for a day on the links.
In addition to the excellent playing conditions, Swan Lakes Golf Course also prides itself on its friendly and knowledgeable staff, who are dedicated to ensuring each golfer has an enjoyable experience. Their commitment to customer service adds another layer of value to what is already a fantastic golfing destination.
Whether you're a seasoned golfer looking for a challenging course or a casual player seeking a scenic and enjoyable round, Swan Lakes Golf Course is sure to exceed your expectations. Don't miss out on this hidden gem in Layton, Utah – book your tee time today and experience the exceptional value and unforgettable golfing experience that Swan Lakes has to offer!
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| White M: 29.7/94 W: 30.9/107 | 117 | 348 | 136 | 344 | 139 | 315 | 165 | 380 | 158 | 2102 | 2102 |
| Red M: 29.1/90 W: 29.9/102 | 100 | 328 | 111 | 309 | 109 | 285 | 145 | 345 | 142 | 1874 | 1874 |
| Handicap | 9 | 5 | 8 | 1 | 6 | 4 | 3 | 2 | 7 | ||
| Par | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 31 | 31 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Middle | 31 | 2102 yards | 29.9 | 92 |
| Forward (W) | 31 | 1874 yards | 29.6 | 93 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.