The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Southern Hills Golf Course, located in Farmington, Minnesota, is an 18-hole public course established in 1991. Designed by renowned architect Joel Goldstrand, this course offers a challenging yet enjoyable experience for golfers of all skill levels. With a par of 71 and a length of 6,343 yards from the blue tees, it provides a moderate level of difficulty, as indicated by its slope rating of 140 and a course rating of 71.6. Southern Hills also boasts a driving range, pitching/chipping area, putting green, and teaching pro services for those looking to improve their game. Whether you're a beginner or an experienced golfer, Southern Hills Golf Course has something to offer everyone.
Player reviews for Southern Hills Golf Course in Farmington, Minnesota, reveal a range of experiences. Some reviewers expressed frustration with course policies, particularly regarding charges for canceled tee times. One reviewer shared their experience of being charged the full amount despite a family emergency, highlighting a lack of understanding from the staff.
On the positive side, many players praised the friendliness and responsiveness of the staff. They appreciated the polite and accommodating nature of the employees, who were always willing to assist and promptly respond to emails, messages, and voicemails. Another reviewer commended the course for staying open late into the fall season, allowing golfers to enjoy the course for an extended period.
Opinions on course conditions were divided, with some players finding them fair while others raved about the excellent conditions. Recent updates to the course were also mentioned positively, contributing to an overall enjoyable experience.
Southern Hills Golf Course offers a mixed bag of experiences for golfers. The course is publicly accessible and has been around since 1991. It features 18 holes with a par of 71 and stretches over 6,343 yards.
Player reviews highlight both positive and negative aspects of the course. Some reviewers praised the friendly staff who are responsive to inquiries and accommodating to golfer needs. Others mentioned issues with poor policies related to cancellations.
Course conditions received mixed feedback, with some players finding them fair while others considered them excellent after recent updates. The layout was also a point of contention among reviewers, as opinions varied on its quality.
The value for money spent on green fees was another topic that garnered differing views from players. While some felt it offered great value given the overall experience, others were less satisfied.
In conclusion, Southern Hills Golf Course provides an accessible option for golfers in Farmington but may have areas that could use improvement based on player feedback regarding policies, layout preferences, and course conditions.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 70.9/129 | 501 | 195 | 328 | 176 | 372 | 435 | 379 | 206 | 484 | 3076 | 417 | 162 | 540 | 346 | 397 | 151 | 403 | 357 | 508 | 3281 | 6357 |
| Blue M: 69.6/127 | 490 | 180 | 312 | 162 | 354 | 411 | 363 | 185 | 475 | 2932 | 397 | 149 | 529 | 335 | 379 | 139 | 374 | 352 | 492 | 3146 | 6078 |
| Blue/White M: 68.7/125 | 490 | 153 | 312 | 147 | 354 | 380 | 363 | 169 | 475 | 2843 | 345 | 137 | 529 | 335 | 379 | 122 | 352 | 352 | 492 | 3043 | 5886 |
| White M: 68.1/123 W: 73.3/131 | 475 | 153 | 301 | 147 | 328 | 380 | 351 | 169 | 462 | 2766 | 345 | 137 | 521 | 326 | 360 | 122 | 352 | 341 | 481 | 2985 | 5751 |
| Gold M: 64.7/117 W: 69.1/122 | 430 | 139 | 247 | 140 | 299 | 321 | 317 | 129 | 420 | 2442 | 303 | 124 | 451 | 265 | 310 | 116 | 294 | 269 | 423 | 2555 | 4997 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 71 | 6343 yards | 71.6 | 140 |
| White (W) | 71 | 6079 yards | 76.0 | 139 |
| White | 71 | 6079 yards | 70.4 | 138 |
| Red (W) | 71 | 4970 yards | 69.8 | 126 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.