The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the picturesque city of Charlottesville, Virginia, South/East at Farmington Country Club stands as a testament to the art of golf course design. Originally crafted in 1929 by the renowned architect Fred Findlay, this 18-hole private course underwent a masterful redesign by Buddy Loving in 1965. With a par of 65 and a total length of 5154 yards, South/East offers a captivating challenge for golfers of all skill levels. The course boasts a slope rating of 125 and a rating of 64.3, ensuring an enjoyable and accessible experience for players of varying abilities.
The accolades for South/East at Farmington Country Club are as abundant as the trees that line its fairways. Golfers from all walks of life have expressed their admiration for this exceptional course. One enthusiastic player proclaims it as "the epitome of what Central Virginia golf has to offer." The course's diverse layout, featuring elevation changes, doglegs, and holes of varying lengths, keeps players engaged and on their toes throughout their round.
The meticulous care and attention to detail exhibited by the superintendent are evident in the course's pristine condition. Subtle improvements over the years have elevated South/East to a level of excellence that is rarely matched. Specific holes that have garnered particular praise include the scenic 14th, which offers a breathtaking vista of the Blue Ridge Mountains, the challenging downhill par three 17th, and the demanding finishing hole, the 18th.
Beyond the course itself, the staff at Farmington Country Club consistently receives high marks for their warm and welcoming demeanor. Their dedication to providing exceptional service ensures that every golfer feels valued and appreciated. The amenities offered at the club, including carts, clubs, a driving range, teaching pro, pitching/chipping area, indoor practice facilities, and putting greens, further enhance the overall golfing experience.
The Links Cards, a respected authority in the world of golf, wholeheartedly concurs with the positive sentiments expressed by golfers about South/East at Farmington Country Club. This private course delivers an outstanding experience that is well worth the investment. With a rating of 5.0 out of 5 stars based on one review, it is evident that South/East stands among the finest golfing destinations in Charlottesville.
The diverse layout, meticulous course conditions, and exceptional amenities combine to create an unforgettable round of golf. The breathtaking views, particularly from the 14th hole, add an extra layer of enjoyment to the experience. The friendly and helpful staff further elevates the overall experience, ensuring that golfers feel welcome and supported throughout their visit.
In conclusion, South/East at Farmington Country Club is a golfing paradise that offers exceptional value for golfers seeking an unforgettable experience in Charlottesville, Virginia. With its challenging yet accessible course, stunning scenery, and top-notch amenities, this private club is a must-visit destination for golf enthusiasts of all levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Red M: 64.3/125 W: 66.8/128 | 380 | 200 | 443 | 375 | 453 | 165 | 496 | 433 | 415 | 3360 | 190 | 257 | 149 | 68 | 355 | 375 | 169 | 137 | 94 | 1794 | 5154 |
| Blue M: 63.4/124 W: 65.4/127 | 364 | 185 | 414 | 349 | 421 | 143 | 492 | 408 | 378 | 3154 | 143 | 226 | 127 | 60 | 326 | 328 | 158 | 116 | 73 | 1557 | 4711 |
| White M: 62.5/123 W: 64.3/126 | 344 | 170 | 399 | 334 | 403 | 135 | 478 | 385 | 365 | 3013 | 113 | 205 | 95 | 49 | 251 | 286 | 122 | 90 | 57 | 1268 | 4281 |
| Handicap | 15 | 13 | 3 | 9 | 1 | 17 | 7 | 5 | 11 | 16 | 14 | 4 | 10 | 2 | 18 | 8 | 6 | 12 | |||
| Par | 4 | 3 | 4 | 4 | 4 | 3 | 5 | 4 | 4 | 35 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 30 | 65 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Red | 65 | 5154 yards | 64.3 | 125 |
| Red (W) | 64 | 5154 yards | 66.8 | 128 |
| Blue (W) | 64 | 4711 yards | 65.4 | 127 |
| Blue | 65 | 4711 yards | 63.4 | 124 |
| White | 65 | 4281 yards | 62.5 | 123 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.