The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Las Cruces, New Mexico, Sonoma Ranch Golf Course invites golfers of all skill levels to experience an exceptional round of golf. Designed by renowned architect Cal Olson and established in 2000, this 18-hole public course boasts meticulously maintained Bent Grass greens and offers year-round play. Measuring 7,028 yards with a par of 72, Sonoma Ranch provides a challenging yet enjoyable layout that keeps the game interesting without overwhelming the average golfer. The course's slope rating of 120 and rating of 72.1 ensure a fair and engaging experience for players of all abilities.
Sonoma Ranch Golf Course has garnered a range of reviews from golfers, highlighting both its strengths and areas for improvement. Many players have lauded the course's excellent greens and fairways, praising their pristine condition and challenging layout. The friendly and welcoming staff has also been a consistent highlight, with golfers appreciating their positive attitude and willingness to assist.
However, some reviewers have expressed concerns about maintenance issues, particularly noting bare or dead fairways and tee boxes lacking grass. Additionally, a few players have encountered unhelpful staff members who did not adequately address their concerns.
The Links Card, a respected golf course rating system, provides valuable insights into the perceived value of Sonoma Ranch Golf Course. While some golfers have found the amenities and overall value for money to be satisfactory or even excellent, others believe that these aspects could be improved. The Links Card's perspective aligns with the mixed reviews from golfers, suggesting that Sonoma Ranch offers a decent golfing experience but has room for enhancement in certain areas.
In conclusion, Sonoma Ranch Golf Course presents a blend of positive and negative aspects, as reflected in player reviews and The Links Card's assessment. While the course boasts excellent greens and fairways, along with a challenging layout and friendly staff, it also faces challenges in terms of maintenance and customer service. By addressing these areas of concern, Sonoma Ranch Golf Course has the potential to elevate its reputation and provide an even more enjoyable golfing experience for visitors to Las Cruces.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 72.3/132 | 348 | 389 | 147 | 309 | 472 | 420 | 600 | 164 | 456 | 3305 | 590 | 237 | 368 | 337 | 525 | 472 | 431 | 180 | 583 | 3723 | 7028 |
| Blue M: 69.8/131 | 322 | 357 | 133 | 295 | 437 | 401 | 570 | 146 | 436 | 3097 | 559 | 194 | 334 | 310 | 500 | 435 | 395 | 160 | 554 | 3441 | 6538 |
| White M: 67.6/126 W: 73.8/134 | 304 | 331 | 122 | 279 | 395 | 374 | 544 | 133 | 402 | 2884 | 525 | 168 | 321 | 291 | 470 | 401 | 364 | 144 | 520 | 3204 | 6088 |
| Tan M: 66.0/112 W: 70.7/129 | 285 | 308 | 100 | 248 | 364 | 343 | 507 | 119 | 378 | 2652 | 500 | 139 | 297 | 262 | 443 | 376 | 337 | 127 | 482 | 2963 | 5615 |
| Teal W: 68.2/121 | 258 | 283 | 86 | 232 | 336 | 319 | 468 | 98 | 354 | 2434 | 476 | 115 | 265 | 235 | 415 | 344 | 317 | 112 | 456 | 2735 | 5169 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7028 yards | 72.1 | 120 |
| Blue | 72 | 6538 yards | 69.8 | 116 |
| White | 72 | 6088 yards | 67.6 | 113 |
| Tan (W) | 72 | 5615 yards | 71.1 | 125 |
| Teal (W) | 72 | 5169 yards | 68.3 | 119 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.