The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Short Nine at Country Club of Mobile in Mobile, Alabama, offers a distinctive golfing experience on a private executive-style course. Designed by renowned architects Donald Ross in 1918 and Bill Bergin in 2006 and 2013, this course boasts a rich history and expert design. With a par of 32 and a length of 2,187 yards, the Short Nine provides an enjoyable challenge for golfers of all skill levels. The moderate difficulty is reflected in the slope rating of 113, while the course rating of 35.5 indicates the target score for scratch golfers. Featuring impeccable conditions, friendly staff, and excellent amenities, including practice facilities like a driving range and putting green, the Short Nine at Country Club of Mobile promises an exceptional round on a beautifully crafted short course, impressing both local members and visitors alike.
The Short Nine at Country Club of Mobile has garnered glowing reviews from golfers who have experienced its charm. One reviewer lauded the "fantastic Ross 'restovation' by Jerry Pate," highlighting the course's successful blend of restored Donald Ross-designed holes and new holes adhering to Ross' principles. Golfers consistently rave about the superb conditions and layout of the course. The large, undulating greens and low-maintenance Bahia grass roughs, which provide a crisp aesthetic, are particularly noteworthy. The course's playability in perfect weather conditions, along with excellent pace of play and amenities, further enhances the golfing experience. The friendly and welcoming staff receives consistent praise, with reviewers rating their interactions as good to excellent.
The Links Card wholeheartedly endorses the Short Nine at Country Club of Mobile as an exceptional value for golfers seeking a challenging yet enjoyable round. With its meticulously restored Donald Ross design, complemented by expertly crafted new holes, this course offers a unique blend of history and innovation. The consistently excellent conditions, including the large, undulating greens and well-maintained Bahia grass roughs, ensure a visually appealing and enjoyable playing experience. The friendly and accommodating staff further enhances the overall golfing experience. Whether you're a seasoned golfer looking for an exciting round or a newcomer seeking a taste of great golfing in Mobile, the Short Nine at Country Club of Mobile is an absolute must-play.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mens M: 27.3/87 | 139 | 127 | 176 | 109 | 142 | 154 | 137 | 165 | 155 | 1304 | 1304 |
| Ladies W: 28.5/89 | 139 | 127 | 176 | 109 | 142 | 154 | 137 | 165 | 155 | 1304 | 1304 |
| Handicap | 5 | 1 | 8 | 4 | 3 | 6 | 2 | 7 | 9 | ||
| Par | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 27 | 27 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| White | 32 | 2187 yards | 35.5 | 113 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.