The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Royce Brook Golf Club – West Golf Course, situated in the picturesque town of Hillsborough, New Jersey, offers an exceptional golfing experience for players of all skill levels. Established in 1998 and designed by renowned architect Steve Smyers, this private 18-hole course boasts a challenging links-style layout that tests your skills and provides an enjoyable round for golfers of all abilities.
With a par of 72 and a total length of 7,158 yards from the blue tees, the course demands accuracy and distance off the tee. The slope rating of 142 and course rating of 75.0 indicate its difficulty for scratch golfers, while shorter yardages and lower slopes offer more forgiving options for beginners or those seeking a leisurely round.
Royce Brook Golf Club – West Golf Course takes pride in its meticulously maintained fairways made from bent grass and undulating greens that challenge even the most seasoned putters. Amenities include GPS-equipped carts to enhance your navigation, a driving range to perfect your swing before hitting the course, and practice areas with pitching/chipping spots and putting greens to refine your short game skills.
The reviews for Royce Brook Golf Club – West Golf Course in Hillsborough, New Jersey, are a blend of positive and negative experiences. While some golfers applaud the course layout and friendly staff, others express concerns about the bunker conditions.
One reviewer, who played on December 16, 2023, criticized the bunkers, describing them as the "worst" they've ever seen, with no sand and overgrown with grass. However, they did acknowledge the well-designed course layout.
Another golfer, who visited on December 5, 2023, praised the fantastic layout and solid tee-to-green experience, despite encountering some rough fairways.
A positive review from November 6, 2023, highlighted the excellent and knowledgeable staff, along with the challenging and enjoyable golf course.
Overall, the staff at Royce Brook Golf Club – West Golf Course is consistently praised for their friendliness and expertise. The course layout is also well-received by most players. However, the recurring complaints about the poor bunker conditions, lacking sand and filled with dirt and grass, cannot be overlooked.
The Links Cards provides a balanced assessment of Royce Brook Golf Club – West Golf Course in Hillsborough, New Jersey. While the course layout and staff friendliness receive positive feedback, the persistent issues with bunker conditions raise concerns about the overall value for golfers.
One reviewer's experience with the bunkers was particularly negative, describing them as devoid of sand and filled with hard dirt and grass. Despite this, they still found the course design to be commendable.
Another golfer appreciated the solid tee-to-green experience but noted some rough fairways during their visit.
Positive feedback was given to the knowledgeable and excellent staff members at Royce Brook Golf Club – West Golf Course. Players found them to be friendly and helpful throughout their rounds.
In conclusion, if you're seeking a challenging round on a well-designed course with friendly staff, Royce Brook Golf Club – West is worth considering. However, be prepared for potential issues with bunker conditions that may impact your overall experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 74.5/136 | 401 | 441 | 536 | 418 | 219 | 461 | 553 | 177 | 461 | 3667 | 417 | 512 | 213 | 419 | 464 | 445 | 310 | 170 | 541 | 3491 | 7158 |
| Green M: 73.0/133 | 388 | 405 | 529 | 411 | 204 | 448 | 533 | 161 | 438 | 3517 | 405 | 505 | 191 | 409 | 426 | 415 | 303 | 162 | 531 | 3347 | 6864 |
| Tournament M: 72.3/132 | 388 | 385 | 529 | 391 | 190 | 423 | 533 | 151 | 438 | 3428 | 390 | 505 | 181 | 409 | 411 | 415 | 303 | 157 | 531 | 3302 | 6730 |
| Gold M: 71.5/132 W: 77.6/144 | 373 | 385 | 507 | 391 | 190 | 423 | 513 | 151 | 399 | 3332 | 390 | 490 | 181 | 387 | 411 | 390 | 290 | 157 | 511 | 3207 | 6539 |
| White M: 70.4/129 W: 76.7/141 | 351 | 376 | 491 | 378 | 180 | 408 | 495 | 135 | 391 | 3205 | 375 | 475 | 170 | 362 | 386 | 366 | 278 | 150 | 489 | 3051 | 6256 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 7158 yards | 75.0 | 142 |
| Green | 72 | 6854 yards | 73.3 | 133 |
| Gold | 72 | 6531 yards | 71.6 | 130 |
| White | 72 | 6256 yards | 70.2 | 129 |
| Red | 72 | 5366 yards | 72.0 | 122 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.