The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Rio Secco Golf Club, nestled in the heart of Henderson, Nevada, offers an unparalleled golfing experience that caters to players of all skill levels. Designed by renowned golf course architects Rees Jones and Keith Evans in 1997, this desert/links style course boasts meticulously manicured bentgrass greens that challenge even the most seasoned golfers. The course's signature hole, the 200-yard par-3 12th, demands precision as it plays over a valley to a large green with a severe slope from back to front. With breathtaking views of the Las Vegas Strip below, Rio Secco provides a visually stunning backdrop for an unforgettable round of golf.
Golfers who have experienced the Rio Secco Golf Club rave about its exceptional course conditions and challenging layout. The course is consistently praised for being "in good condition from tee to green" and "beautifully maintained" with "true greens." The challenging layout and stunning views are also highlighted as key factors contributing to the course's popularity.
In addition to the course itself, golfers consistently mention the friendliness and helpfulness of the staff at Rio Secco. From check-in to departure, the staff goes above and beyond to ensure that every golfer has an enjoyable experience. While a few reviewers mentioned occasional issues with pace of play and minor green imperfections, these concerns are overshadowed by the overwhelmingly positive feedback.
The Links Card, a respected golf course rating system, holds Rio Secco Golf Club in high regard. Golfers who have played the course through The Links Card program echo the positive sentiments expressed by other reviewers. The excellent course conditions, challenging layout, and friendly staff are all cited as reasons why Rio Secco is considered a worthwhile investment.
The course's strategic design, featuring tricky bentgrass greens and notable holes like the par-3 12th, provides a stimulating test of skill for golfers of all levels. While some reviewers have mentioned minor issues with pace of play and green conditions, these concerns are generally overshadowed by the overall positive experience that Rio Secco offers.
With its desert/links style design and length measuring 6,992 yards from the back tees, Rio Secco caters to golfers seeking an enjoyable yet demanding round. The course is also home to the renowned Butch Harmon School of Golf, providing golfers with the opportunity to improve their skills under the guidance of experienced professionals.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 74.7/140 | 371 | 473 | 207 | 325 | 422 | 184 | 386 | 506 | 632 | 3506 | 423 | 497 | 172 | 395 | 588 | 407 | 199 | 560 | 468 | 3709 | 7215 |
| Blue M: 73.7/138 | 371 | 452 | 185 | 325 | 405 | 184 | 365 | 506 | 589 | 3382 | 423 | 473 | 172 | 395 | 564 | 388 | 199 | 548 | 448 | 3610 | 6992 |
| White M: 71.6/134 W: 78.3/152 | 346 | 432 | 159 | 306 | 383 | 168 | 344 | 476 | 562 | 3176 | 403 | 447 | 151 | 372 | 533 | 371 | 181 | 518 | 400 | 3376 | 6552 |
| Gold M: 69.3/122 W: 75.6/142 | 332 | 356 | 152 | 275 | 355 | 158 | 326 | 440 | 516 | 2910 | 391 | 418 | 133 | 345 | 500 | 347 | 166 | 474 | 370 | 3144 | 6054 |
| Red M: 65.5/114 W: 71.1/127 | 293 | 265 | 140 | 216 | 331 | 148 | 265 | 356 | 451 | 2465 | 349 | 341 | 102 | 328 | 467 | 324 | 142 | 422 | 286 | 2761 | 5226 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6992 yards | 73.7 | 138 |
| White | 72 | 6552 yards | 71.6 | 134 |
| Yellow (W) | 72 | 6054 yards | 75.6 | 142 |
| Yellow | 72 | 6054 yards | 69.3 | 122 |
| Red | 72 | 5226 yards | 71.1 | 127 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.