The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Patrick Farms Golf Course, situated in the heart of Jackson, Mississippi, is a well-established 18-hole semi-private course that has delighted golfers since its inception in 1999. Designed by a renowned architect, this course offers a captivating experience for players of all skill levels. With a par of 72 and stretching 6,900 yards from the back tees, it provides a challenging yet enjoyable layout for experienced golfers. The course's moderate difficulty is reflected in its slope rating of 131 and a rating of 73.6, allowing for both challenging shots and opportunities for good scoring. For those seeking shorter distances or less demanding holes, three additional sets of tees ranging from approximately 5,356 to 6,318 yards are available, each with corresponding lower ratings and slopes. Patrick Farms Golf Course boasts beautifully manicured fairways of Bermuda grass and Tifdwarf Bermuda greens, ensuring a pristine playing surface throughout the year. Additionally, golfers can enhance their experience with amenities such as cart rentals and practice facilities, including a driving range and putting green.
Patrick Farms Golf Course has garnered a mix of reviews from golfers, highlighting both positive and negative aspects. Some reviewers have lauded the course layout and expressed appreciation for the friendly and helpful staff. Positive comments include remarks such as "Good course with a nice layout. The staff was excellent and friendly" and "I love this course and highly recommend it whenever I'm in the area."
However, the course has also faced criticism, particularly regarding the condition of the greens. Several golfers have voiced their displeasure with the temporary greens, describing them as "hideous" and "unplayable." One reviewer even advised others to "avoid until they fix their issues." While some have acknowledged that recent flooding may have contributed to these conditions, the negative feedback suggests a need for improvement in course maintenance.
The Links Card, a respected golf course rating system, provides valuable insights into the perceived value of Patrick Farms Golf Course. While the course offers a challenging and enjoyable layout, along with friendly staff, the inconsistent course conditions have impacted its overall rating. The Links Card emphasizes the need for consistent maintenance and improvement of the greens to enhance the playing experience and attract more positive reviews.
In conclusion, Patrick Farms Golf Course presents a blend of positive and negative experiences for golfers. While the course layout and staff friendliness have received praise, the poor condition of the greens has drawn criticism. To elevate its reputation and attract more positive reviews, Patrick Farms Golf Course should prioritize improving and maintaining its course conditions, ensuring a consistently enjoyable experience for golfers of all skill levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course 1 M: 73.6/131 | 542 | 307 | 449 | 175 | 430 | 345 | 523 | 194 | 445 | 3410 | 457 | 192 | 403 | 540 | 386 | 355 | 178 | 417 | 569 | 3497 | 6907 |
| Course 2 M: 70.5/125 W: 76.0/133 | 512 | 277 | 415 | 165 | 401 | 330 | 495 | 170 | 410 | 3175 | 423 | 158 | 377 | 490 | 354 | 329 | 156 | 372 | 534 | 3193 | 6368 |
| Course 3 M: 67.4/117 W: 72.3/124 | 480 | 237 | 379 | 137 | 376 | 302 | 458 | 141 | 370 | 2880 | 387 | 129 | 345 | 412 | 323 | 297 | 128 | 337 | 492 | 2850 | 5730 |
| Course 4 M: 66.3/114 W: 70.8/122 | 448 | 237 | 308 | 137 | 346 | 258 | 458 | 141 | 328 | 2661 | 359 | 129 | 266 | 412 | 293 | 297 | 128 | 337 | 492 | 2713 | 5374 |
| Handicap | 11 | 17 | 1 | 9 | 5 | 15 | 13 | 7 | 3 | 2 | 12 | 6 | 14 | 16 | 18 | 8 | 4 | 10 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Course 1 | 72 | 6900 yards | 73.6 | 131 |
| Course 2 | 72 | 6318 yards | 70.5 | 125 |
| Course 3 | 72 | 5656 yards | 67.4 | 117 |
| Course 4 | 72 | 5374 yards | 70.8 | 121 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.