The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Palmer at Geneva National Golf Club, situated in the scenic town of Lake Geneva, Wisconsin, offers an unforgettable golfing experience. Designed by the legendary Arnold Palmer and Ed Seay in 1991, this 18-hole championship course boasts a par of 72 and stretches to an impressive 7,171 yards from the back tees. With a slope rating of 140 and a course rating of 74.7, it provides a challenging yet enjoyable test for golfers of all skill levels.
Golfers who have graced the fairways of Palmer at Geneva National Golf Club have been unanimous in their praise. The course conditions have consistently received rave reviews, with players describing them as nothing short of excellent and fantastic. Even in the face of challenging weather conditions, such as heavy rain, the course's drainage system has been lauded for its effectiveness in maintaining optimal playing conditions.
Beyond the pristine course conditions, players have also been captivated by the layout of Palmer at Geneva National. The course strikes a delicate balance between challenge and fairness, offering a rewarding experience for golfers of all skill levels. The fairways that meander alongside the picturesque Lake Como have been singled out for their breathtaking beauty, adding an extra layer of enjoyment to the golfing experience.
At The Links Cards, we wholeheartedly endorse Palmer at Geneva National Golf Club as an exceptional value for golfers seeking an unforgettable round in Lake Geneva. The course's combination of stunning scenery, meticulously maintained conditions, friendly staff, and a challenging yet fair layout makes it a must-play destination. While it may not be the most affordable option in the area, the overall experience it provides is well worth the investment.
We highly recommend Palmer at Geneva National Golf Club to golfers of all skill levels who appreciate a well-designed course set amidst breathtaking natural beauty. It is an experience that is sure to leave a lasting impression and make you eager to return for more.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 74.5/135 | 383 | 407 | 162 | 535 | 410 | 385 | 533 | 221 | 467 | 3503 | 419 | 422 | 387 | 175 | 571 | 391 | 214 | 568 | 429 | 3576 | 7079 |
| Gold M: 71.4/133 | 353 | 372 | 152 | 506 | 395 | 367 | 500 | 202 | 400 | 3247 | 396 | 389 | 360 | 154 | 536 | 369 | 194 | 533 | 402 | 3333 | 6580 |
| Gold/White M: 70.0/128 | 353 | 372 | 152 | 506 | 349 | 367 | 449 | 181 | 378 | 3107 | 357 | 352 | 360 | 154 | 536 | 369 | 171 | 477 | 350 | 3126 | 6233 |
| White M: 69.6/124 W: 74.9/129 | 327 | 346 | 138 | 464 | 349 | 312 | 449 | 181 | 378 | 2944 | 357 | 352 | 329 | 149 | 458 | 329 | 171 | 477 | 350 | 2972 | 5916 |
| Gray M: 67.0/117 W: 72.3/121 | 287 | 281 | 102 | 402 | 304 | 259 | 413 | 146 | 353 | 2547 | 343 | 318 | 286 | 136 | 444 | 302 | 155 | 411 | 299 | 2694 | 5241 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7171 yards | 74.7 | 140 |
| Gold | 72 | 6638 yards | 72.2 | 134 |
| Gold/White Combo | 72 | 6321 yards | 70.8 | 131 |
| White | 72 | 6057 yards | 69.4 | 128 |
| Gray (W) | 72 | 5372 yards | 70.8 | 127 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.