The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Naperbrook Golf Course, situated in the charming town of Plainfield, Illinois, offers an exceptional links-style golfing experience that caters to players of all skill levels. Designed by the renowned golf course architect, Larry Packard, this 18-hole course was meticulously crafted in 1991 on former farmland, transforming it into a picturesque landscape of rolling hills adorned with native prairie grasses.
Golfers who have graced the fairways of Naperbrook Golf Course have shared a range of experiences. While some have lauded the course for its pristine conditions and well-thought-out layout, others have expressed concerns about the friendliness of the staff and the perceived value for money.
One golfer recounted an unpleasant encounter with a check-in employee named Don J, whose condescending attitude supposedly tainted their entire experience. Another player voiced frustration over unexpected additional fees upon arrival at the clubhouse despite booking online.
However, positive reviews also abound. One golfer described Naperbrook as a delightful "park district course" with well-maintained grounds, even during challenging drought conditions. The incorporation of modern technology, such as the Golf Now Compete app, was also praised for providing convenient distance information on specific holes.
Drawing comparisons to its sister course, Springbrook, another reviewer commended Naperbrook for offering an enjoyable round of golf without being overly challenging. The consistently good course conditions were also highlighted as a major draw.
Despite the varying opinions on staff friendliness and value for money, there is a consensus among golfers that Naperbrook Golf Course provides a pleasant playing experience with generally satisfactory course conditions.
The Links Card, a respected golf course rating system, offers its own insights into the value proposition of Naperbrook Golf Course. While acknowledging the course's traditional links-style layout and scenic beauty, the Links Card emphasizes the balance between player-friendly elements and more challenging aspects.
The open and generous fairways, coupled with large greens featuring intriguing undulations and tiers, create an inviting environment for golfers of all skill levels. However, the strategically placed hidden bunkers and the tall grasses, which pose a greater challenge than the water hazards, demand precision and thoughtful shot-making.
The par 5s are designed to be both lengthy and reachable, providing a sense of accomplishment for those who successfully navigate them. Conversely, the par 3s present a formidable test that rewards calculated risks.
Despite the occasional mixed reviews regarding staff interactions and perceived value, Naperbrook Golf Course continues to attract golfers seeking a pleasant and engaging round of golf. The course's overall quality and enjoyable layout outweigh any minor concerns, making it a worthwhile destination for golf enthusiasts.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 72.2/129 | 379 | 362 | 550 | 181 | 419 | 425 | 530 | 174 | 372 | 3392 | 327 | 367 | 161 | 406 | 562 | 207 | 399 | 354 | 502 | 3285 | 6677 |
| Blue M: 70.7/126 | 363 | 337 | 538 | 165 | 395 | 405 | 512 | 160 | 352 | 3227 | 317 | 359 | 148 | 387 | 543 | 186 | 376 | 329 | 485 | 3130 | 6357 |
| Blue/White M: 69.9/124 | 363 | 337 | 506 | 165 | 368 | 385 | 512 | 130 | 352 | 3118 | 317 | 359 | 148 | 365 | 524 | 166 | 376 | 329 | 485 | 3069 | 6187 |
| White M: 68.8/122 W: 74.1/129 | 330 | 317 | 506 | 138 | 368 | 385 | 491 | 130 | 328 | 2993 | 295 | 337 | 127 | 365 | 524 | 166 | 356 | 314 | 465 | 2949 | 5942 |
| White/Green M: 67.2/118 W: 72.1/125 | 320 | 317 | 463 | 138 | 332 | 342 | 491 | 130 | 282 | 2815 | 295 | 297 | 127 | 324 | 473 | 166 | 312 | 314 | 465 | 2773 | 5588 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 6677 yards | 72.2 | 129 |
| Blue | 72 | 6357 yards | 70.7 | 126 |
| Blue/White | 72 | 6187 yards | 69.9 | 124 |
| White | 72 | 5942 yards | 68.8 | 122 |
| White (W) | 72 | 5942 yards | 74.1 | 129 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.