The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the picturesque town of Edwards, Colorado, the Mountain at Cordillera Golf Course offers a captivating golfing experience amidst breathtaking mountain vistas. Designed by renowned architect Hale Irwin and established in 1994, this semi-private/resort course boasts 18 holes with a par of 72. Measuring 7450 yards from the longest tees and with a slope rating of 143 (rating: 75), it presents a formidable challenge for seasoned players while remaining accessible to beginners through multiple tee options. The course seamlessly integrates natural elements into its design, providing golfers with a visually stunning and engaging round. Practice facilities, including a driving range and putting greens, along with clubhouse services such as rentals and professional instruction, ensure a comprehensive golfing experience.
Reviews for the Mountain at Cordillera Golf Course in Edwards, Colorado, reveal a spectrum of opinions. While some players extol the course's excellent conditions, others express reservations about the layout. One golfer lauds the pristine conditions, stating, "Conditions: Excellent." However, another reviewer finds the terrain unappealing, remarking, "All holes go either up or down the hill severely. Property was way too mountainous for a good golf course."
Despite these criticisms, the course's friendly staff consistently receives praise. One golfer remarks on their positive experience, stating, "Friendliness: Excellent." Another review highlights the value found in a round of golf at Cordillera.
The Links Cards acknowledges the mixed feedback surrounding the Mountain at Cordillera Golf Course. While the course boasts well-maintained conditions and amiable staff, the challenging layout, characterized by steep hills on every hole, may not appeal to all golfers. However, those seeking a unique and demanding golfing experience in a stunning mountain setting may find value in Cordillera.
Overall, the Mountain at Cordillera Golf Course offers a blend of positive and negative aspects. Golfers seeking a well-maintained course with friendly staff and a challenging terrain may find it a worthwhile addition to their golfing itinerary in Edwards, Colorado. However, it's worth considering alternative courses within Cordillera, such as Nicklaus or Fazio, which may offer more favorable layouts, as suggested by one golfer.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 74.6/148 | 410 | 192 | 467 | 618 | 180 | 456 | 420 | 556 | 350 | 3649 | 461 | 414 | 550 | 453 | 443 | 235 | 559 | 175 | 511 | 3801 | 7450 |
| Gold M: 72.9/146 | 393 | 177 | 452 | 593 | 171 | 422 | 390 | 540 | 343 | 3481 | 438 | 381 | 529 | 429 | 419 | 210 | 481 | 171 | 492 | 3550 | 7031 |
| Silver M: 70.8/130 | 340 | 156 | 436 | 539 | 150 | 387 | 373 | 518 | 315 | 3214 | 413 | 340 | 489 | 408 | 385 | 206 | 467 | 168 | 471 | 3347 | 6561 |
| Silver/Blue M: 69.1/126 | 340 | 156 | 398 | 517 | 150 | 346 | 373 | 489 | 273 | 3042 | 390 | 308 | 457 | 408 | 343 | 206 | 467 | 168 | 425 | 3172 | 6214 |
| Blue M: 68.1/121 W: 74.0/143 | 291 | 130 | 398 | 517 | 125 | 346 | 354 | 489 | 273 | 2923 | 390 | 308 | 457 | 387 | 343 | 190 | 410 | 152 | 425 | 3062 | 5985 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7450 yards | 75.0 | 143 |
| Gold | 72 | 7031 yards | 73.0 | 139 |
| Silver | 72 | 6561 yards | 70.5 | 133 |
| Silver/Blue | 72 | 6214 yards | 69.3 | 129 |
| Blue | 72 | 5985 yards | 68.1 | 126 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.