The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Mercer Oaks Golf Course – East Course, located in the heart of Princeton Junction, New Jersey, offers an exceptional golfing experience for players of all skill levels. Designed by renowned golf course architects Dan Schlegel and Brian Ault, this 18-hole municipal course boasts meticulously maintained bent grass fairways and greens, ensuring a pristine playing surface throughout the year. Measuring 7,182 yards from the back tees, Mercer Oaks provides a challenging yet enjoyable layout, with multiple tee options catering to golfers of varying abilities. The course's moderate difficulty is reflected in its slope rating of 131 and a course rating of 74.0.
Golfers who have experienced the delights of Mercer Oaks Golf Course – East Course are unanimous in their praise. The course conditions and layout consistently receive rave reviews, with players commending the pristine fairways, manicured greens, and strategic bunkering. The friendly and accommodating staff further enhances the golfing experience, ensuring that every visit is a memorable one. While a few reviewers have mentioned occasional concerns about the pace of play, the overall consensus is that Mercer Oaks offers an exceptional golfing experience.
The Links Cards, a respected authority in golf course evaluations, wholeheartedly endorses Mercer Oaks Golf Course – East Course as an outstanding value for golfers. With an impressive rating of 4.4 out of 5 based on 452 reviews, this course has consistently exceeded the expectations of players. The Links Cards highlights the course's meticulously maintained conditions, challenging layout, and friendly staff as key factors contributing to its exceptional value. Whether you're a seasoned golfer or just starting out, Mercer Oaks Golf Course – East Course promises an unforgettable golfing experience that is well worth the investment.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 74.2/131 | 415 | 580 | 360 | 430 | 165 | 465 | 540 | 225 | 412 | 3592 | 435 | 395 | 192 | 555 | 318 | 455 | 195 | 425 | 620 | 3590 | 7182 |
| Blue M: 72.6/128 | 392 | 550 | 335 | 410 | 148 | 440 | 515 | 208 | 400 | 3398 | 412 | 365 | 170 | 540 | 304 | 430 | 188 | 390 | 575 | 3374 | 6772 |
| White M: 70.2/126 W: 76.5/137 | 352 | 525 | 320 | 385 | 130 | 415 | 492 | 185 | 375 | 3179 | 383 | 343 | 155 | 500 | 291 | 400 | 170 | 360 | 545 | 3147 | 6326 |
| Gold M: 68.3/122 W: 74.4/132 | 335 | 500 | 293 | 380 | 110 | 385 | 482 | 170 | 355 | 3010 | 366 | 315 | 130 | 485 | 270 | 372 | 143 | 335 | 508 | 2924 | 5934 |
| Red W: 69.9/119 | 285 | 415 | 240 | 338 | 85 | 355 | 425 | 135 | 300 | 2578 | 330 | 280 | 106 | 440 | 238 | 347 | 123 | 300 | 470 | 2634 | 5212 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7182 yards | 74.0 | 131 |
| Blue | 72 | 6772 yards | 71.7 | 127 |
| White | 72 | 6326 yards | 69.4 | 121 |
| Gold | 72 | 5934 yards | 67.6 | 116 |
| Red (W) | 72 | 5212 yards | 68.9 | 120 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.