The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Litchfield Country Club, nestled in the charming town of Pawleys Island, South Carolina, boasts an 18-hole semi-private course designed by renowned architect Willard Byrd and established in 1966. This meticulously maintained course offers a delightful experience for golfers of all skill levels. With a par of 72 and a length of 6,692 yards from the blue tees, Litchfield presents a challenging yet enjoyable layout. The course's moderate difficulty is reflected in its slope rating of 131 and a rating of 72.5. Golfers can customize their game by selecting from various tee options. Lush Bermuda grass fairways and greens not only enhance the course's aesthetic appeal but also ensure favorable playing conditions throughout the year. Additionally, Litchfield Country Club provides excellent practice facilities, including a driving range and areas for pitching, chipping, and putting. Golfers can also seek guidance from the club's experienced teaching professionals to refine their skills.
Litchfield Country Club has garnered a mix of positive and negative reviews from golfers. Some players have lauded the course conditions and layout, particularly praising the exceptional maintenance of fairways and greens even during challenging weather conditions. The course's classic design, featuring doglegs that demand strategic tee shots, has also been met with appreciation. Golfers have consistently praised the friendly and attentive staff at Litchfield Country Club, who go above and beyond to ensure a seamless experience.
However, the club has not been immune to criticism. Some golfers have expressed dissatisfaction with discrepancies between the prices advertised on GolfNow and the actual charges at the course. Additionally, a few reviewers have reported encountering poor course conditions, such as sandy greens and divots on fairways.
The Links Cards members have provided diverse opinions on the value offered by Litchfield Country Club. While some members have commended the course for its well-maintained fairways and greens, as well as its engaging layout, others have raised concerns about pricing inconsistencies and occasional course maintenance issues. Overall, Litchfield Country Club presents a mixed experience, with both positive and negative aspects to consider.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 73.5/136 | 345 | 519 | 425 | 202 | 499 | 393 | 186 | 365 | 358 | 3292 | 389 | 424 | 219 | 520 | 366 | 354 | 538 | 184 | 406 | 3400 | 6692 |
| White M: 71.9/131 W: 77.7/141 | 332 | 501 | 401 | 185 | 485 | 363 | 170 | 347 | 339 | 3123 | 375 | 387 | 189 | 498 | 340 | 330 | 502 | 165 | 386 | 3172 | 6295 |
| Gold M: 70.0/123 W: 75.5/136 | 324 | 478 | 393 | 133 | 475 | 346 | 151 | 316 | 319 | 2935 | 361 | 358 | 161 | 475 | 333 | 321 | 474 | 135 | 359 | 2977 | 5912 |
| Red M: 67.4/116 W: 72.0/128 | 317 | 433 | 362 | 110 | 401 | 331 | 130 | 292 | 292 | 2668 | 326 | 350 | 120 | 401 | 286 | 282 | 405 | 111 | 303 | 2584 | 5252 |
| Green M: 63.0/107 W: 66.7/111 | 232 | 325 | 211 | 73 | 285 | 254 | 115 | 233 | 255 | 1983 | 268 | 257 | 98 | 292 | 245 | 236 | 368 | 92 | 257 | 2113 | 4096 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6692 yards | 72.5 | 131 |
| White | 72 | 6295 yards | 70.6 | 128 |
| Gold | 72 | 5912 yards | 68.8 | 124 |
| Gold (W) | 72 | 5912 yards | 74.4 | 130 |
| Red (W) | 72 | 5252 yards | 71.1 | 124 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.