The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Fort Myers, Florida, Lexington Country Club offers an unparalleled golfing experience that caters to players of all skill levels. Established in 1995 and meticulously designed by renowned architects Gordon G. Lewis and Kipp Schulties, this private 18-hole course boasts a challenging par of 72 and stretches across 7,004 yards from the back tees. With a slope rating of 135 and a course rating of 73.4, golfers can expect meticulously maintained fairways adorned with lush Bermuda Grass and pristine greens featuring Celebration Grass throughout the year. Lexington Country Club's diverse tee options, ranging from over 7,000 yards to the mid-4500s, ensure a well-rounded challenge for golfers of varying abilities. Beyond its exceptional course, Lexington Country Club prides itself on its warm and welcoming atmosphere, efficient pace of play, and exceptional value, making it a must-visit destination for golf enthusiasts seeking an unforgettable round in Florida.
Lexington Country Club has consistently garnered rave reviews from players, solidifying its reputation as one of the finest courses in the Fort Myers area. Golfers have lauded the course for its impeccable conditions, particularly its "beautifully maintained fast but true greens." The fairways are praised for their generous width, allowing for enjoyable and strategic play. Beyond the course itself, players have also commended the exceptional friendliness of the staff, who go above and beyond to ensure a memorable experience. The club's culinary offerings have also received high praise, with golfers raving about the delicious food served at the clubhouse and the convenient lunch menu available at the Island Club Tiki Bar. Lexington Country Club's commitment to excellence is further reflected in its top-notch amenities, including a comprehensive practice area with chipping and putting greens, as well as an aqua driving range. With consistently excellent ratings for course conditions, layout, value, and friendliness, it's no wonder Lexington Country Club remains a favorite among golfers.
The Links Cards wholeheartedly concurs with the glowing reviews of Lexington Country Club, recognizing it as an exceptional value for golfers seeking a premium golfing experience in Fort Myers. Designed by the renowned Gordon G. Lewis and later refined by Kipp Schulties, Lexington Country Club boasts pristine fairways and Celebration Grass greens that provide a consistent and true roll, ensuring a delightful playing experience.
The course layout presents a well-balanced challenge for golfers of all skill levels, with a variety of tee options ranging from 4,571 to 7,004 yards. Golfers have consistently praised the course for its fairness, with ample landing areas off the tee and well-placed hazards that demand strategic play.
Beyond the course itself, Lexington Country Club excels in providing a comprehensive golfing experience. The friendly and knowledgeable staff is always ready to assist and ensure a smooth and enjoyable round. The club's amenities, including a fully equipped practice area and an aqua driving range, further enhance the overall value proposition. Whether you're a seasoned golfer or just starting out, Lexington Country Club offers an exceptional value that is hard to match in the Fort Myers area.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tee I M: 73.4/135 | 538 | 396 | 622 | 188 | 447 | 196 | 359 | 379 | 375 | 3500 | 442 | 251 | 361 | 565 | 208 | 330 | 558 | 411 | 378 | 3504 | 7004 |
| 1 / 2 M: 72.4/132 | 526 | 396 | 552 | 188 | 384 | 173 | 359 | 379 | 375 | 3332 | 442 | 214 | 361 | 556 | 199 | 328 | 558 | 384 | 378 | 3420 | 6752 |
| Tee II M: 71.2/130 | 526 | 375 | 552 | 171 | 384 | 173 | 319 | 368 | 375 | 3243 | 390 | 214 | 330 | 556 | 199 | 328 | 512 | 384 | 378 | 3291 | 6534 |
| Tee II-III M: 70.2/125 | 513 | 375 | 504 | 171 | 384 | 159 | 319 | 368 | 346 | 3139 | 383 | 199 | 330 | 514 | 165 | 328 | 512 | 330 | 378 | 3139 | 6278 |
| Tee III M: 69.4/122 | 513 | 354 | 504 | 160 | 360 | 159 | 298 | 339 | 346 | 3033 | 383 | 199 | 323 | 514 | 165 | 322 | 480 | 330 | 358 | 3074 | 6107 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| I | 72 | 7004 yards | 73.4 | 135 |
| II | 72 | 6534 yards | 71.2 | 130 |
| III | 72 | 6107 yards | 69.4 | 122 |
| IV | 72 | 5689 yards | 67.4 | 117 |
| IV (W) | 72 | 5689 yards | 72.7 | 131 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.