The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Kent Country Club, nestled in the heart of Grand Rapids, Michigan, is a private 18-hole golf course that has stood the test of time since its establishment in 1896. Designed by the renowned architect Donald Ross in 1921 and later refined by Bruce Matthews III and Jerry Matthews in 1990, this par-71 course offers a captivating challenge for golfers of all skill levels. Spanning a distance of 6,510 yards from the back tees, with a slope rating of 133 and a course rating of 72.1, Kent Country Club promises an engaging and rewarding golfing experience. Multiple tee options cater to players of varying abilities, ensuring an enjoyable round for everyone. The meticulously manicured bluegrass fairways and greens provide a pristine canvas for golfers to showcase their skills. Beyond its exceptional golf facilities, Kent Country Club boasts a driving range, practice areas, and knowledgeable teaching professionals, offering golfers the opportunity to hone their skills and elevate their game.
Kent Country Club has garnered a chorus of positive reviews from golfers who have had the privilege of experiencing its exceptional offerings. One reviewer lauded the "excellent conditions" of the course, while another commended the club's commendable efforts in restorative measures. While the layout of the course was deemed average, the undulating terrain and strategically designed greens presented a stimulating challenge that kept golfers engaged throughout their round. The friendly and accommodating staff at Kent Country Club received unanimous praise, with one golfer rating their service as "excellent." Overall, golfers expressed their delight in playing at Kent Country Club and enthusiastically recommended it to others. These glowing reviews serve as a testament to the club's commitment to providing an exceptional golfing experience.
The Links Card wholeheartedly concurs with the positive sentiments expressed by golfers regarding Kent Country Club. This private golf course offers an outstanding value for golfers seeking a high-quality round. The excellent conditions of the course, coupled with the club's dedication to restoration efforts, ensure a visually stunning and enjoyable golfing experience. Although the course layout may not be considered extraordinary, its hilly terrain and challenging greens more than compensate, transforming each shot into an exciting endeavor.
The friendly and professional staff at Kent Country Club further enhances the overall experience, making golfers feel welcome and valued. While the private nature of the club may limit accessibility for some, those fortunate enough to secure a tee time are consistently impressed by the well-maintained course and its picturesque surroundings. Kent Country Club stands as a testament to the harmonious blend of natural beauty and golfing excellence, providing an unforgettable day out on the links for golfers of all levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 72.0/138 | 369 | 390 | 165 | 481 | 171 | 520 | 391 | 406 | 418 | 3311 | 311 | 382 | 372 | 183 | 423 | 547 | 220 | 404 | 357 | 3199 | 6510 |
| Silver M: 70.1/131 W: 75.3/134 | 347 | 337 | 147 | 473 | 162 | 469 | 360 | 351 | 368 | 3014 | 302 | 372 | 366 | 165 | 384 | 493 | 165 | 386 | 348 | 2981 | 5995 |
| Gold M: 67.7/126 W: 73.0/129 | 323 | 326 | 128 | 397 | 154 | 462 | 360 | 298 | 318 | 2766 | 295 | 362 | 355 | 147 | 384 | 451 | 161 | 334 | 340 | 2829 | 5595 |
| White M: 63.5/118 W: 68.2/118 | 248 | 248 | 128 | 397 | 84 | 356 | 235 | 297 | 318 | 2311 | 295 | 228 | 355 | 147 | 228 | 369 | 161 | 334 | 232 | 2349 | 4660 |
| Red M: 61.4/113 W: 64.6/112 | 248 | 248 | 128 | 354 | 84 | 356 | 235 | 217 | 270 | 2140 | 230 | 228 | 213 | 147 | 228 | 369 | 93 | 245 | 232 | 1985 | 4125 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 71 | 6510 yards | 72.1 | 133 |
| Black/Silver | 71 | 6228 yards | 71.0 | 132 |
| Silver | 71 | 5995 yards | 70.1 | 132 |
| Gold | 71 | 5595 yards | 67.7 | 125 |
| Gold (W) | 71 | 5595 yards | 73.2 | 127 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.