The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled amidst the breathtaking landscapes of Lahaina, Maui, Hawaii, the Kapalua Resort – The Plantation Course stands as a testament to the harmonious blend of natural beauty and exceptional golfing experiences. Designed by renowned architects Ben Crenshaw and Bill Coore, this 18-hole resort course offers a par of 73 and stretches across 7,596 yards, providing both challenge and delight for golfers of all skill levels. With its rolling fairways, strategically placed bunkers, and water hazards, the Plantation Course demands precision and thoughtful shot-making. The well-manicured Bermuda grass fairways and greens further enhance the golfing experience, ensuring pristine playing conditions throughout the course.
Golfers who have had the privilege of playing at Kapalua Resort – The Plantation Course have overwhelmingly expressed their admiration and satisfaction. The course's layout, which seamlessly integrates with the stunning natural surroundings, has been a consistent highlight among player reviews. Many have described the experience as a "must-play," comparing it favorably to other world-renowned courses such as Old Head in Ireland and Whistling Straits in Wisconsin. The Plantation Course has even been hailed as a bucket list experience, a testament to its exceptional allure.
Beyond the course itself, players have also lauded the exceptional service provided by the Kapalua Resort staff. From the moment they arrive, golfers are warmly welcomed and meticulously cared for, ensuring a truly memorable and hassle-free experience. The professionalism and friendliness of the staff have left a lasting impression on many players, further enhancing their overall enjoyment of the course.
The Links Cards, a renowned authority in the world of golf, wholeheartedly endorses Kapalua Resort – The Plantation Course as an exceptional golfing destination. While some reviewers have expressed concerns regarding minor changes or lack of significant renovations, the overall consensus is overwhelmingly positive. The course's breathtaking views, challenging layout, and impeccable playing conditions far outweigh any perceived shortcomings.
The Links Cards highly recommends Kapalua Resort – The Plantation Course to golfers seeking an unforgettable experience in Maui. Its publicly accessible nature makes it an even more attractive proposition, offering golfers the opportunity to play on one of Hawaii's most prestigious courses without the exclusivity of a private club. Whether you're a seasoned pro or a casual enthusiast, the Plantation Course promises an unparalleled golfing adventure that will leave an indelible mark on your golfing memories.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tournament M: 77.0/144 | 520 | 219 | 424 | 422 | 526 | 424 | 522 | 199 | 550 | 3806 | 384 | 161 | 424 | 383 | 301 | 541 | 369 | 550 | 677 | 3790 | 7596 |
| Championship M: 75.5/140 | 470 | 219 | 379 | 382 | 526 | 397 | 522 | 199 | 514 | 3608 | 348 | 161 | 424 | 383 | 301 | 541 | 369 | 513 | 636 | 3676 | 7284 |
| Championship/Regular M: 74.0/137 | 470 | 199 | 363 | 310 | 526 | 397 | 491 | 186 | 492 | 3434 | 348 | 161 | 366 | 347 | 301 | 500 | 369 | 513 | 599 | 3504 | 6938 |
| Regular M: 72.8/134 W: 80.0/146 | 433 | 199 | 363 | 310 | 484 | 375 | 491 | 186 | 492 | 3333 | 308 | 161 | 366 | 347 | 271 | 500 | 354 | 462 | 599 | 3368 | 6701 |
| Regular/Resort M: 71.6/130 W: 77.9/139 | 433 | 173 | 363 | 310 | 484 | 375 | 480 | 170 | 440 | 3228 | 277 | 161 | 321 | 296 | 271 | 500 | 302 | 452 | 599 | 3179 | 6407 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Tour | 73 | 7596 yards | 77.0 | 144 |
| Championship | 73 | 7284 yards | 75.5 | 140 |
| Combo Championship/Regular | 73 | 6938 yards | 74.0 | 137 |
| Regular | 73 | 6701 yards | 72.8 | 134 |
| Regular (W) | 74 | 6701 yards | 80.0 | 146 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.