The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Heron Lakes Golf Course, situated in the heart of Houston, Texas, is a public golf course that caters to golfers of all skill levels. Designed by the renowned architect Bob Simmons and established in 1996, this links-style course boasts 18 holes with a par of 65 and measures 4,979 yards in length. With a slope rating of 113 and a rating of 69.0, Heron Lakes offers a challenging yet accessible golfing experience for both beginners and seasoned players.
The course features narrow fairways and strategically placed water hazards, demanding precision and thoughtful shot-making. Despite its challenges, Heron Lakes ensures an enjoyable round with well-maintained conditions throughout the year. The club also provides excellent amenities, including a clubhouse with banquet facilities and a bar & grill service offering refreshing drinks and delectable brunch options to cap off your golfing experience.
Conveniently located near the city center, Heron Lakes Golf Course is easily accessible to both locals and visitors alike, making it an ideal destination for a day on the links.
Reviews for Heron Lakes Golf Course in Houston, Texas, present a spectrum of opinions. While some golfers express dissatisfaction with the course conditions and perceived value, others wholeheartedly embrace the layout and commend the friendly staff.
Certain reviewers highlight concerns about the fairways and rough, describing them as lacking in quality and overgrown, respectively. Additionally, complaints about losing multiple balls due to poor grass conditions have been voiced.
On the positive side, numerous golfers applaud the exceptional condition of the greens and the overall layout of the course. The course's value and affordability are also praised, with some players describing it as a "fun little course" that offers an enjoyable round.
The staff at Heron Lakes Golf Course consistently receives positive feedback for their friendliness and helpfulness, ensuring that golfers feel supported and catered to throughout their experience.
The Links Card, a reputable golf course review platform, provides valuable insights into the perceived value of Heron Lakes Golf Course. While acknowledging the mixed reviews, The Links Card emphasizes the course's accessibility and affordability as key factors in its appeal.
The platform highlights the course's well-maintained greens and challenging layout as positive attributes, while acknowledging the need for improvements in certain areas of maintenance. The Links Card also notes the positive feedback regarding the friendly and helpful staff, further enhancing the overall golfing experience.
In conclusion, Heron Lakes Golf Course offers a range of experiences for golfers in Houston. While there is room for improvement in certain aspects of maintenance, the course's affordability, challenging layout, and friendly staff make it a worthwhile consideration for golfers seeking an enjoyable round.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 67.1/109 | 298 | 313 | 370 | 305 | 210 | 207 | 140 | 292 | 410 | 2545 | 242 | 350 | 202 | 375 | 120 | 279 | 185 | 360 | 348 | 2461 | 5006 |
| White M: 66.1/101 | 277 | 290 | 313 | 287 | 167 | 186 | 120 | 277 | 340 | 2257 | 213 | 303 | 180 | 360 | 103 | 253 | 173 | 307 | 307 | 2199 | 4456 |
| Red M: 66.0/100 W: 67.2/105 | 213 | 273 | 253 | 273 | 133 | 143 | 93 | 267 | 330 | 1978 | 183 | 280 | 157 | 347 | 97 | 233 | 150 | 273 | 263 | 1983 | 3961 |
| Handicap | 14 | 12 | 2 | 10 | 6 | 4 | 18 | 16 | 8 | 1 | 11 | 13 | 9 | 17 | 7 | 3 | 15 | 5 | |||
| Par | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 33 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 32 | 65 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| White | 65 | 4604 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.