The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Hawks Landing Golf Club, nestled in the picturesque town of Verona, Wisconsin, offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect John Harbottle III and established in 2001, this semi-private course boasts meticulously maintained conditions, featuring lush bentgrass from tees to greens. With a par of 72 and stretching over 7,243 yards from the back tees, Hawks Landing presents a captivating challenge that demands both distance and precision. Strategically placed bunkers and undulating greens add an extra layer of complexity, while water hazards on select holes further elevate the course's allure. Despite its challenging nature, Hawks Landing strikes a delicate balance, ensuring fair playability without being overly punishing. Whether you're seeking a leisurely round or an opportunity to test your skills against the course's formidable rating of 75.1 (back tees), Hawks Landing Golf Club promises an unforgettable golfing experience.
Hawks Landing Golf Club has garnered widespread acclaim from players, earning a reputation as one of the finest courses in the Verona area. Golfers have consistently lauded the course's immaculate conditions, praising the smooth and fast greens, as well as the challenging yet fair layout. The friendly and accommodating staff has also received high praise, contributing to the overall positive experience. While a few players have mentioned occasional concerns about pace of play or isolated instances of unfriendly behavior from members towards non-members, these appear to be exceptions rather than the norm. Overwhelmingly, Hawks Landing Golf Club is highly recommended by players, who enthusiastically endorse it as a must-play course in the Madison region. The scenic beauty of the surrounding landscape, coupled with the course's well-maintained fairways and greens, ensures an enjoyable and memorable golfing experience for players of all skill levels.
Hawks Landing Golf Club stands out as an exceptional value proposition for golfers seeking a premium golfing experience without breaking the bank. The course's meticulously maintained conditions, challenging layout, and friendly service contribute to its overall appeal. Golfers can expect to encounter lush bentgrass fairways and smooth, fast greens, providing an optimal playing surface. The course's length and strategically placed hazards demand accuracy and precision, making it an engaging test for players of all skill levels. Despite its challenges, Hawks Landing remains accessible and enjoyable, offering a fair and rewarding experience. While some players have mentioned occasional concerns about pace of play or isolated instances of unfriendly behavior from members towards non-members, these appear to be exceptions rather than the norm. Overall, Hawks Landing Golf Club delivers exceptional value for an unforgettable golfing experience, making it a highly recommended destination for players in the Madison area.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maroon M: 75.1/136 | 409 | 451 | 427 | 200 | 561 | 363 | 440 | 164 | 587 | 3602 | 465 | 442 | 510 | 201 | 325 | 492 | 234 | 429 | 543 | 3641 | 7243 |
| Black M: 73.1/131 | 379 | 432 | 399 | 177 | 539 | 363 | 408 | 154 | 550 | 3401 | 425 | 410 | 496 | 189 | 300 | 448 | 206 | 393 | 520 | 3387 | 6788 |
| Gold M: 71.1/127 W: 76.7/135 | 370 | 400 | 367 | 157 | 512 | 336 | 366 | 135 | 533 | 3176 | 397 | 367 | 486 | 175 | 300 | 398 | 175 | 360 | 506 | 3164 | 6340 |
| Blue M: 69.4/124 W: 74.6/131 | 336 | 400 | 345 | 157 | 482 | 310 | 366 | 114 | 468 | 2978 | 397 | 356 | 443 | 151 | 285 | 398 | 175 | 349 | 434 | 2988 | 5966 |
| Hybrid M: 67.9/121 W: 72.7/128 | 336 | 369 | 294 | 157 | 482 | 310 | 332 | 114 | 418 | 2812 | 348 | 356 | 443 | 151 | 285 | 338 | 175 | 308 | 434 | 2838 | 5650 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Maroon | 72 | 7243 yards | 75.1 | 136 |
| Black | 72 | 6788 yards | 73.1 | 131 |
| Gold | 72 | 6340 yards | 71.1 | 127 |
| Gold (W) | 72 | 6340 yards | 76.7 | 135 |
| Blue | 72 | 5966 yards | 69.4 | 124 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.