The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Havasu Island Golf Course, situated in the picturesque city of Lake Havasu City, Arizona, offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect Red Lawrence and established in 1974, this executive-style course boasts nine holes with a par of 32. Measuring 2,250 yards in length, the course presents a variety of challenges, including Bermuda grass fairways and Tiff Bermuda grass greens. While slope and course ratings are unavailable, the course provides a moderate level of difficulty, making it suitable for both beginners and intermediate golfers. Golfers can take advantage of the available golf carts and practice facilities, including a driving range, to enhance their game. The dress code adheres to casual golf attire, with dress shorts permitted, but collared shirts are required at the on-site resort bar and grill.
Player reviews for Havasu Island Golf Course reveal a spectrum of opinions. Some golfers express dissatisfaction with the course conditions, describing them as "the worst we have played worldwide." Others, however, find the course to be a great executive option. The layout of the course also elicits mixed reactions, with some reviewers criticizing the lack of par 5s, while others appreciate its value for the price. Staff friendliness receives an average rating, with one reviewer commending their excellent service. Despite these contrasting viewpoints, the course appears to offer fair conditions and a moderate level of difficulty.
The Links Cards provides valuable insights into the perceived value of Havasu Island Golf Course. While player reviews may vary, the course's features, such as its Tiff Bermuda Grass greens and Bermuda Grass fairways, contribute to decent playing conditions. The 2,250-yard length (par 32) adds to the overall appeal of the course. Golfers can expect a picturesque lakeside setting in Lake Havasu City, making it a worthwhile destination for those seeking a blend of challenge and scenic beauty.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 60.8/98 | 347 | 326 | 131 | 151 | 306 | 193 | 178 | 335 | 298 | 2265 | 4211 |
| White M: 59.7/94 | 340 | 317 | 123 | 147 | 301 | 180 | 161 | 328 | 292 | 2189 | 3954 |
| Red W: 58.0/90 | 324 | 308 | 98 | 134 | 296 | 160 | 143 | 321 | 286 | 2070 | 3585 |
| Handicap | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Par | 4 | 4 | 3 | 3 | 4 | 3 | 3 | 4 | 4 | 32 | 62 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| White | 32 | 2250 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.