The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Gypsy Hill Golf Club, nestled in the heart of Staunton, Virginia, offers an 18-hole public golf course that has delighted golfers since 1919. Designed by the renowned Gene Hamm, this course boasts a par of 71 and stretches across 5,899 yards from the blue tees. With a slope rating of 105 and a rating of 68.2, Gypsy Hill presents a moderate challenge for golfers of varying skill levels. Multiple tee options, including white (5,587 yards), gold (5,364 yards), and red (4,436 yards), cater to beginners and those seeking shorter distances. Well-maintained fairways, lush bent grass greens, and amenities like golf carts and club rentals enhance the golfing experience. Whether you're a seasoned pro or just starting out, Gypsy Hill Golf Club promises an enjoyable round amidst its historic grounds.
Golfers have shared a range of experiences at Gypsy Hill Golf Club. Some have marveled at its location, describing it as "hard to believe it's in the middle of the city." The hilly terrain provides a challenging yet rewarding workout, although some have noted that better-maintained courses exist in the area. The knowledgeable and friendly staff at the Pro Shop have received consistent praise, with one player expressing their intention to return despite not completing their round due to weather conditions.
The course's hills have been both praised and criticized. While some golfers relish the challenge of tee shots, others find navigation difficult due to blind shots and a lack of clear markings on certain holes. Despite these challenges, many players appreciate the value offered by Gypsy Hill Golf Club, considering it an affordable option for a satisfying round of golf.
The Links Card echoes the sentiments of many golfers, highlighting Gypsy Hill Golf Club's affordability as its main selling point. While the course may not boast immaculate conditions or the most modern amenities, it provides a solid golfing experience for the price. The challenging layout, coupled with the scenic surroundings, makes Gypsy Hill an attractive option for golfers seeking an enjoyable workout.
The friendly and knowledgeable staff further contribute to the positive experience at Gypsy Hill Golf Club. Despite mixed reviews on course maintenance and layout challenges, the club's accessibility and affordability make it a worthwhile choice for golfers looking for a scenic and engaging round of golf.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 67.4/120 | 380 | 130 | 331 | 371 | 153 | 293 | 455 | 141 | 379 | 2633 | 313 | 385 | 191 | 272 | 260 | 476 | 324 | 323 | 468 | 3012 | 5645 |
| White M: 66.1/117 W: 71.0/123 | 370 | 124 | 321 | 333 | 124 | 293 | 416 | 135 | 349 | 2465 | 307 | 364 | 179 | 262 | 254 | 463 | 314 | 292 | 462 | 2897 | 5362 |
| Gold M: 61.9/106 W: 64.7/109 | 276 | 119 | 256 | 203 | 77 | 217 | 333 | 92 | 314 | 1887 | 251 | 238 | 171 | 250 | 249 | 292 | 307 | 257 | 321 | 2336 | 4223 |
| Red M: 61.1/106 W: 63.3/106 | 229 | 100 | 245 | 210 | 77 | 220 | 229 | 95 | 327 | 1732 | 249 | 225 | 95 | 251 | 247 | 300 | 305 | 220 | 321 | 2213 | 3945 |
| Handicap | 5 | 15 | 1 | 3 | 17 | 11 | 9 | 13 | 7 | 4 | 2 | 12 | 16 | 18 | 10 | 14 | 8 | 6 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 71 | 5899 yards | 68.2 | 105 |
| White | 71 | 5587 yards | 66.2 | 102 |
| Gold | 71 | 5364 yards | 64.0 | 100 |
| Red (W) | 71 | 4436 yards | 64.8 | 95 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.