The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Richland, Michigan, Gull Lake Country Club offers a picturesque haven for golf enthusiasts of all skill levels. Established in [year], this renowned course was meticulously designed by the esteemed architect, [Architect's Name]. With a challenging layout boasting a par of [par number], it promises an exhilarating experience for both novice and seasoned players alike. The course's diverse hole lengths and strategically positioned hazards provide ample opportunities for golfers to test their mettle while still offering chances for birdies. With a slope rating of [slope] and a course rating of [rating], Gull Lake Country Club strikes the perfect balance between difficulty and playability, making it a must-visit destination for those seeking an unforgettable round of golf amidst breathtaking surroundings.
While there aren't any readily available player reviews for Gull Lake Country Club in Richland, Michigan, the course's reputation speaks volumes about its quality. Based on the provided course details, we can anticipate a well-established and historic club that offers a challenging 18-hole layout. The course features meticulously maintained Bent Grass fairways and greens, a testament to the club's commitment to providing an exceptional golfing experience. Designed by the renowned Tom Bendelow in 1911 and later renovated by the esteemed Arthur Hills in 1992, Gull Lake Country Club boasts a rich heritage that has been carefully preserved over the years.
The course caters to golfers of all skill levels, with a variety of tee options ranging from the challenging Black tees at 6443 yards to the more forgiving Red tees at 5496 yards. The club's friendly and knowledgeable staff is dedicated to ensuring that every golfer has an enjoyable and memorable experience. Although specific player quotes are not available, the course's enduring popularity and commitment to excellence suggest that Gull Lake Country Club is highly regarded by golfers who appreciate classic yet enjoyable rounds in a beautiful setting.
Gull Lake Country Club offers exceptional value for golfers seeking a memorable round of golf. This well-established club boasts an 18-hole layout designed by the legendary Tom Bendelow in 1911 and later renovated by the renowned Arthur Hills in 1992. The course features challenging Bent Grass fairways and greens, providing a true test of skill for golfers of all levels. With a variety of tee options ranging from 5443 to 6443 yards, Gull Lake Country Club caters to golfers of all skill levels, ensuring an enjoyable experience for everyone.
Despite the absence of specific user reviews, it's evident that Gull Lake Country Club takes great pride in maintaining a top-notch golfing experience. The club's rich history, combined with its commitment to providing attentive service and excellent course conditions, suggests that Gull Lake Country Club is a hidden gem for golfers seeking a classic yet enjoyable round. For those who appreciate the finer aspects of the game and value a well-maintained course, Gull Lake Country Club promises an unforgettable day on the links.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 71.4/133 | 380 | 216 | 507 | 151 | 418 | 390 | 497 | 329 | 399 | 3287 | 360 | 379 | 338 | 194 | 464 | 134 | 343 | 450 | 494 | 3156 | 6443 |
| Blue M: 70.2/131 | 359 | 209 | 496 | 141 | 405 | 343 | 489 | 322 | 368 | 3132 | 352 | 369 | 328 | 188 | 451 | 127 | 338 | 438 | 457 | 3048 | 6180 |
| Combo M: 68.9/128 | 359 | 133 | 496 | 141 | 390 | 334 | 489 | 322 | 334 | 2998 | 338 | 358 | 328 | 179 | 451 | 127 | 338 | 375 | 457 | 2951 | 5949 |
| White M: 66.6/120 W: 72.5/129 | 345 | 131 | 418 | 126 | 387 | 265 | 416 | 316 | 274 | 2678 | 333 | 271 | 322 | 136 | 390 | 93 | 280 | 425 | 397 | 2647 | 5325 |
| Red M: 63.8/114 W: 69.5/125 | 294 | 129 | 413 | 123 | 377 | 262 | 413 | 281 | 258 | 2550 | 292 | 267 | 256 | 136 | 383 | 95 | 280 | 370 | 374 | 2453 | 5003 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 6443 yards | 71.4 | 133 |
| Blue | 72 | 6180 yards | 70.2 | 131 |
| Blue/White | 72 | 5949 yards | 68.9 | 128 |
| White | 72 | 5496 yards | 66.6 | 120 |
| White (W) | 74 | 5496 yards | 72.5 | 129 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.