The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Golf Club of The Bluegrass, nestled in the heart of Nicholasville, Kentucky, offers an exceptional golfing experience for players of all skill levels. Designed by the renowned Barry Serafin and established in 1999, this 18-hole, par-72 course stretches across 6,961 yards from the gold tees. With a slope rating of 135 and a course rating of 74.3, it presents a challenging yet enjoyable layout for both experienced and beginner golfers. The course features various tee options, ranging from the gold tees to the shorter red tees at just under 5,000 yards, ensuring that golfers of all abilities can find an appropriate level of difficulty. The well-maintained fairways and bent grass greens provide a pristine playing surface, while amenities such as golf cart rentals and practice facilities, including a driving range, enhance the overall golfing experience. Proper golf attire is required to maintain the scenic beauty and decorum of this Kentucky gem.
Golfers have consistently praised the Golf Club of The Bluegrass for its exceptional playing conditions and friendly atmosphere. One enthusiastic golfer, known as "maddog347," described the course as being in "great shape" with greens that were "very receptive." Another reviewer, "Joe1944099," commended the course for being "in pretty good shape from tee to green," especially considering the reasonable price for a hot deal. The friendly and accommodating staff at Golf Club of The Bluegrass have also received numerous compliments, with golfers expressing their appreciation for the warm and welcoming environment.
Despite a few minor areas for improvement, such as occasional ball marks on greens or rough conditions after heavy rain, the overall consensus among golfers is overwhelmingly positive. Many reviewers highly recommend the Golf Club of The Bluegrass to others, solidifying its reputation as a must-play course in Nicholasville, Kentucky.
The Links Cards echoes the positive sentiments expressed by golfers, recognizing the exceptional value that Golf Club of The Bluegrass offers. With its well-maintained fairways and greens, challenging yet fair layout, and friendly staff, this course provides an excellent return on investment for both beginner and intermediate golfers. The scenic layout, spanning over 6,961 yards, offers a diverse and enjoyable golfing experience. The various tee options cater to players of different skill levels, ensuring that everyone can find a suitable challenge.
While there are a few areas that could benefit from improvement, such as addressing ball marks on greens and maintaining course conditions after heavy rain, these minor issues do not detract from the overall value and enjoyment that Golf Club of The Bluegrass provides. For golfers seeking a quality and affordable round in Nicholasville, Kentucky, this course comes highly recommended.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 74.3/135 | 428 | 170 | 550 | 399 | 307 | 508 | 425 | 185 | 415 | 3387 | 585 | 332 | 215 | 433 | 378 | 446 | 191 | 400 | 506 | 3486 | 6873 |
| Blue M: 70.9/128 | 383 | 130 | 510 | 363 | 298 | 473 | 386 | 160 | 360 | 3063 | 538 | 318 | 188 | 390 | 338 | 398 | 167 | 360 | 470 | 3167 | 6230 |
| White M: 67.8/122 W: 72.5/127 | 365 | 125 | 490 | 322 | 287 | 429 | 339 | 134 | 306 | 2797 | 496 | 278 | 164 | 355 | 255 | 324 | 159 | 330 | 419 | 2780 | 5577 |
| Red M: 65.2/116 W: 69.4/120 | 310 | 65 | 409 | 286 | 251 | 399 | 299 | 119 | 272 | 2410 | 465 | 245 | 132 | 335 | 220 | 296 | 140 | 300 | 376 | 2509 | 4919 |
| Handicap | 4 | 10 | 6 | 14 | 18 | 12 | 2 | 16 | 8 | 3 | 17 | 7 | 9 | 15 | 5 | 11 | 1 | 13 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 6961 yards | 74.3 | 135 |
| Blue | 72 | 6248 yards | 70.9 | 128 |
| White (W) | 72 | 5592 yards | 72.5 | 127 |
| White | 72 | 5592 yards | 67.8 | 122 |
| Red | 72 | 4956 yards | 65.2 | 116 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.