The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The General George V. Underwood, Jr. Golf Complex – Sunrise Course in El Paso, Texas, offers a military-style golf experience that caters to players of all skill levels. Designed by renowned architect Ken Dye and established in 1995, this 18-hole course features a par of 72 and stretches to an impressive 6,942 yards from the gold tees.
Golfers can choose from various tee options, with yardages ranging from 5,498 to 6,942 yards, ensuring a challenging and enjoyable round for players of all abilities. The course's slope rating of 126 and rating of 73.1 indicate that it provides a fair but demanding test of golfing skills.
Beyond its well-designed layout and length options, the General George V. Underwood Jr., Golf Complex – Sunrise Course also boasts excellent amenities. These include a driving range, practice areas for pitching, chipping, and putting greens, offering opportunities for players to refine their skills before hitting the links.
The General George V. Underwood, Jr. Golf Complex – Sunrise Course has received mixed reviews from players. While some aspects of the course were praised, there were also areas that needed improvement.
Players generally appreciated the course's layout, with one reviewer commenting on its excellent design and challenging nature for intermediate skill levels. Another player mentioned that despite playing in hot weather conditions, they were pleasantly surprised by the overall condition of the course.
However, concerns were raised about staff friendliness and signage on the course. Some reviewers felt that staff friendliness was lacking, while others suggested that better signage is needed to navigate around all holes.
The Links Cards' perspective on the value of the General George V. Underwood, Jr. Golf Complex – Sunrise Course is mixed. While the course offers a challenging and well-designed layout, as well as decent course conditions, some players have expressed concerns about staff friendliness and signage.
The course's value for money spent on rounds varies among reviewers, with some describing their experiences as average or fair.
Overall, the General George V. Underwood, Jr. Golf Complex – Sunrise Course provides a mixed experience for golfers. While it offers a challenging round with decent conditions, potential issues with staff friendliness and course navigation should be considered before booking a tee time.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 72.3/121 | 366 | 324 | 167 | 432 | 463 | 523 | 209 | 417 | 577 | 3478 | 399 | 307 | 404 | 459 | 515 | 162 | 553 | 224 | 441 | 3464 | 6942 |
| Blue M: 70.4/119 | 333 | 302 | 139 | 401 | 423 | 499 | 173 | 385 | 549 | 3204 | 382 | 283 | 376 | 427 | 488 | 137 | 513 | 195 | 415 | 3216 | 6420 |
| White M: 67.9/111 | 307 | 279 | 123 | 373 | 397 | 474 | 152 | 360 | 515 | 2980 | 351 | 258 | 352 | 393 | 466 | 124 | 482 | 170 | 383 | 2979 | 5959 |
| Red W: 71.0/123 | 280 | 251 | 108 | 349 | 367 | 452 | 137 | 336 | 478 | 2758 | 326 | 239 | 329 | 362 | 436 | 107 | 438 | 149 | 354 | 2740 | 5498 |
| Handicap | 13 | 11 | 17 | 3 | 7 | 9 | 15 | 5 | 1 | 10 | 16 | 8 | 6 | 12 | 18 | 2 | 14 | 4 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 6942 yards | 73.1 | 126 |
| Blue | 72 | 6420 yards | 70.4 | 117 |
| White | 72 | 5959 yards | 68.1 | 113 |
| Red (W) | 72 | 5498 yards | 71.1 | 124 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.