The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Columbia, South Carolina, Forest Lake Club stands as a haven for golf enthusiasts, offering an unparalleled golfing experience that caters to players of all skill levels. Established in 1927 and meticulously designed by the renowned trio of Maurice McCarthy, Mike Beebe, and Billy Fuller, this 18-hole course boasts a par of 72 and stretches across 6,385 yards from the gold tees. While it presents a challenging layout for seasoned players, its moderate difficulty level, as indicated by a slope rating of 128 and course rating of 71.2, ensures accessibility for beginners as well. With additional tee options ranging from blue (6,108 yards) to white (5,860 yards), green (5,527 yards), and red (5,039 yards) for women, Forest Lake Club accommodates golfers of varying abilities. Beyond the course itself, the club offers a driving range and practice areas, providing ample opportunities to hone your skills and elevate your game. Whether you seek to test your mettle or simply relish the scenic beauty alongside friends and family, Forest Lake Club promises an unforgettable golfing experience.
Forest Lake Club has garnered widespread acclaim from golfers, earning a reputation for excellence. One enthusiastic player described the course as "fantastic," lauding its exceptional conditions and the warm hospitality of the staff. Another reviewer extolled the virtues of the course layout, deeming it "excellent." The friendly and accommodating nature of the staff was a recurring theme in the positive feedback, with many players commending their interactions with the club's employees.
Beyond the subjective experiences of individual golfers, Forest Lake Club has consistently received high marks for its course conditions. Golfers have consistently praised the meticulous maintenance of the greens and fairways, recognizing the importance of well-manicured playing surfaces for an enjoyable round of golf.
The Links Cards, a respected authority in the world of golf, shares the resounding sentiment of Forest Lake Club's exceptional value. They recognize the club's commitment to providing an outstanding golfing experience, encompassing not only the quality of the course itself but also the exceptional service provided by the staff. The Links Cards highlights the club's ability to cater to golfers of all skill levels, ensuring that every player can find enjoyment and challenge on the course.
In conclusion, Forest Lake Club stands as a premier golfing destination in Columbia, South Carolina, captivating golfers with its meticulously designed course, pristine conditions, and unwavering commitment to delivering an exceptional golfing experience. The club's reputation is firmly established through the glowing reviews of players and the recognition it receives from esteemed sources like The Links Cards. Whether you're a seasoned pro or a budding enthusiast, Forest Lake Club promises an unforgettable journey on the links.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 72.0/140 W: 78.6/147 | 458 | 362 | 515 | 402 | 373 | 218 | 400 | 160 | 316 | 3204 | 450 | 196 | 418 | 480 | 422 | 165 | 409 | 562 | 165 | 3267 | 6471 |
| Blue M: 70.6/138 W: 76.9/144 | 458 | 349 | 498 | 357 | 362 | 190 | 375 | 147 | 316 | 3052 | 450 | 184 | 377 | 480 | 401 | 165 | 377 | 525 | 142 | 3101 | 6153 |
| White M: 69.7/136 W: 75.8/142 | 458 | 330 | 482 | 344 | 362 | 190 | 375 | 135 | 316 | 2992 | 450 | 166 | 349 | 461 | 384 | 147 | 377 | 513 | 134 | 2981 | 5973 |
| White/Green M: 67.8/125 W: 73.3/133 | 458 | 302 | 429 | 344 | 346 | 190 | 327 | 135 | 316 | 2847 | 450 | 160 | 255 | 461 | 345 | 147 | 322 | 411 | 134 | 2685 | 5532 |
| Green M: 66.7/122 W: 72.3/132 | 408 | 302 | 429 | 326 | 346 | 182 | 327 | 126 | 292 | 2738 | 411 | 160 | 255 | 431 | 345 | 131 | 322 | 411 | 129 | 2595 | 5333 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 6385 yards | 71.2 | 128 |
| Blue | 72 | 6108 yards | 69.4 | 122 |
| White | 72 | 5860 yards | 67.8 | 119 |
| Green | 72 | 5527 yards | 66.6 | 117 |
| Red (W) | 72 | 5039 yards | 69.1 | 120 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.