The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Essex Fells Country Club, nestled in the charming town of Essex Fells, New Jersey, boasts a rich history dating back to 1916. Designed by the renowned architects Donald Ross and Seth Raynor in 1929, this private 18-hole golf course offers a captivating blend of challenge and enjoyment for golfers of all skill levels. With a par of 70 and a length of 6,514 yards from the blue tees, Essex Fells provides a true test of golfing prowess.
Golfers who have graced the fairways of Essex Fells Country Club have shared their experiences, providing valuable insights into the course. One reviewer lauded the exceptional conditions from tee to green, describing the layout as solid, albeit with a few parallel holes that lacked distinction. Another player echoed these sentiments, praising the excellent weather and the course's effective utilization of the rolling terrain. Hole number 17, with its strategically placed pond guarding the green, was singled out for its excitement and challenge.
Positive remarks were also directed towards the friendly and accommodating staff, as well as the availability of carts and the overall pace of play. While Essex Fells may not be hailed as a hidden gem or a premier destination, it consistently delivers a satisfying golfing experience, as reflected in the positive player reviews.
The Links Cards' assessment of Essex Fells Country Club highlights its consistent quality and value for golfers. The course conditions are consistently praised for their above-average maintenance, ensuring a pleasurable round from start to finish. The well-designed layout takes advantage of the natural terrain, offering a challenging yet fair test of golfing skills.
While some holes may lack distinctiveness due to their parallel design, standout features like the pond-protected green on hole number 17 add excitement to the round. The friendly and helpful staff, along with the availability of carts and a good pace of play, further contribute to the positive golfing experience at Essex Fells.
In conclusion, Essex Fells Country Club offers golfers a solid overall experience that justifies its value. While it may not be the most talked-about or exclusive course, it delivers consistently high-quality conditions, an enjoyable layout, and friendly service, making it a worthwhile destination for golfers seeking a well-rounded golfing experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 72.4/139 | 519 | 342 | 181 | 385 | 400 | 193 | 377 | 458 | 347 | 3202 | 222 | 508 | 179 | 378 | 422 | 453 | 448 | 363 | 356 | 3329 | 6531 |
| Blue/White M: 71.6/136 | 503 | 342 | 181 | 365 | 400 | 174 | 377 | 444 | 347 | 3133 | 222 | 485 | 179 | 378 | 393 | 445 | 434 | 363 | 316 | 3215 | 6348 |
| White M: 70.7/133 W: 76.7/145 | 503 | 317 | 167 | 365 | 385 | 174 | 342 | 444 | 330 | 3027 | 203 | 485 | 157 | 365 | 393 | 445 | 434 | 336 | 316 | 3134 | 6161 |
| Gold M: 67.2/125 W: 72.8/137 | 419 | 259 | 142 | 305 | 318 | 159 | 279 | 423 | 266 | 2570 | 187 | 445 | 152 | 360 | 332 | 412 | 426 | 311 | 278 | 2903 | 5473 |
| Red W: 71.9/136 | 405 | 257 | 116 | 300 | 304 | 141 | 259 | 420 | 264 | 2466 | 175 | 441 | 149 | 357 | 330 | 416 | 425 | 304 | 275 | 2872 | 5338 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 70 | 6514 yards | 72.2 | 137 |
| White | 70 | 6135 yards | 70.1 | 131 |
| White (W) | 74 | 6135 yards | 76.2 | 141 |
| Gold (W) | 74 | 5470 yards | 72.3 | 133 |
| Gold | 70 | 5470 yards | 67.2 | 123 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.