The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Dedham, Massachusetts, the historic Dedham Country & Polo Club offers a classic golfing experience for players of all skill levels. Established in 1910, this picturesque course was designed by renowned architects Alex Findlay, Seth Raynor, and Craig Schreiner, and features 18 holes with a par of 72. With its challenging layout and scenic views, Dedham Country & Polo Club provides an enjoyable round for both novice and seasoned golfers alike. The course's fair but demanding slope rating caters to those looking for a well-rounded game while still offering some strategic challenges along the way. Whether you're perfecting your swing or simply enjoying the lush surroundings, this timeless club is sure to delight any golfer who appreciates tradition intertwined with modern amenities.
While specific player reviews are not readily available online, the Dedham Country & Polo Club's established history since 1910 and design by renowned architects like Alex Findlay, Seth Raynor, and Craig Schreiner suggest a well-maintained layout. The Bent Grass fairways and greens provide players with quality playing surfaces, and the various tee options cater to different skill levels, ensuring an enjoyable round for all golfers.
With features like a driving range, teaching pro services, practice areas, and tennis courts available on-site, along with friendly staff members ready to assist guests throughout their visit, it's evident that Dedham Country & Polo Club aims to provide a comprehensive country club experience for its members.
For golfers seeking a classic and well-maintained course, Dedham Country & Polo Club in Massachusetts delivers on both fronts. Established in 1910 and designed by notable architects like Alex Findlay and Seth Raynor, this private 18-hole gem offers Bent Grass fairways and greens that promise top-notch playing conditions. Multiple tee options cater to various skill levels, making it an ideal destination for all golf enthusiasts.
In addition to the exceptional course design, players can enjoy amenities such as a driving range, teaching pro services, practice areas, and even tennis courts onsite. The friendly staff adds to the overall experience of this historic club. For those looking for a complete country club atmosphere with superb facilities and service quality when hitting the links, Dedham Country & Polo Club is definitely worth considering for your next round!
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 71.2/136 | 417 | 392 | 203 | 441 | 133 | 486 | 376 | 382 | 330 | 3160 | 549 | 404 | 179 | 361 | 221 | 399 | 367 | 189 | 406 | 3075 | 6235 |
| Gold/Black M: 70.1/133 | 382 | 344 | 203 | 441 | 133 | 486 | 353 | 382 | 330 | 3054 | 518 | 378 | 179 | 361 | 190 | 399 | 367 | 189 | 406 | 2987 | 6041 |
| Black M: 69.6/135 W: 75.7/140 | 382 | 344 | 203 | 441 | 133 | 486 | 353 | 382 | 330 | 3054 | 518 | 378 | 166 | 347 | 190 | 379 | 367 | 189 | 406 | 2940 | 5994 |
| White M: 67.8/126 W: 74.3/137 | 371 | 333 | 173 | 435 | 123 | 473 | 321 | 374 | 321 | 2924 | 503 | 356 | 166 | 333 | 177 | 358 | 355 | 168 | 396 | 2812 | 5736 |
| Red M: 66.1/116 W: 70.2/122 | 370 | 322 | 154 | 351 | 114 | 436 | 302 | 266 | 283 | 2598 | 411 | 340 | 138 | 296 | 159 | 319 | 355 | 143 | 336 | 2497 | 5095 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 70 | 6223 yards | 71.4 | 138 |
| Black | 70 | 6033 yards | 70.5 | 136 |
| White | 70 | 5778 yards | 68.9 | 127 |
| White (W) | 70 | 5778 yards | 73.9 | 131 |
| Red | 70 | 5296 yards | 66.9 | 122 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.