The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Cutalong at Lake Anna, situated in the charming town of Mineral, Virginia, is an 18-hole golf course that boasts stunning scenery and challenging gameplay. Established in 2020, this semi-private course was meticulously designed by renowned architects Tom Clark and Ron Whitten. Stretching across an impressive 7,399 yards, Cutalong offers a par of 71, catering to golfers of all skill levels. With multiple tee options, well-maintained fairways, and Tiftuf Bermuda Grass lining the greens, golfers can expect an exceptional golfing experience. The course also features a driving range and putting green for golfers to hone their skills before hitting the links. Whether you're a seasoned pro or just starting out, Cutalong at Lake Anna promises an unforgettable round amidst picturesque surroundings.
Golfers who have had the pleasure of playing at Cutalong at Lake Anna have been unanimous in their praise. The course has received glowing reviews, with many commending the outstanding staff and the overall golfing experience. One reviewer described the staff as "exceptional" and mentioned having the entire course to themselves, highlighting the personalized attention golfers can expect. Another player lauded the challenging layout, describing it as "tough" with numerous blind tee shots. However, they also recommended having a guide for the first round to navigate the course effectively.
The course conditions at Cutalong at Lake Anna have also been highly rated. Multiple golfers have praised the immaculate fairways and greens, with one reviewer describing them as "perfect." The greens, in particular, have been a topic of discussion, with some players commenting on their lightning-fast speed. While some found the speedy greens to be an exciting challenge, others felt they might be unnecessarily fast.
The Links Card, a renowned golf course rating system, shares the positive sentiments expressed by golfers about Cutalong at Lake Anna. The course has been recognized for its exceptional value, offering an unforgettable golfing experience at a reasonable price point. The friendly and accommodating staff, the challenging layout, and the pristine course conditions make Cutalong at Lake Anna a must-play destination for avid golfers seeking a memorable round. Whether you're a seasoned player or just starting out, this semi-private course promises to exceed your expectations and provide excellent value for your golfing adventure.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 75.3/148 | 452 | 405 | 585 | 212 | 372 | 400 | 159 | 613 | 491 | 3689 | 309 | 572 | 235 | 444 | 597 | 411 | 444 | 213 | 454 | 3679 | 7368 |
| Blue M: 72.7/143 | 391 | 361 | 563 | 183 | 307 | 379 | 145 | 576 | 459 | 3364 | 306 | 546 | 193 | 413 | 574 | 376 | 411 | 200 | 424 | 3443 | 6807 |
| Blue/White M: 71.2/137 | 391 | 323 | 536 | 168 | 307 | 379 | 145 | 537 | 413 | 3199 | 306 | 527 | 172 | 413 | 574 | 349 | 369 | 163 | 385 | 3258 | 6457 |
| White M: 69.4/133 W: 75.5/140 | 343 | 323 | 536 | 168 | 283 | 346 | 115 | 537 | 413 | 3064 | 281 | 527 | 172 | 376 | 434 | 349 | 369 | 163 | 385 | 3056 | 6120 |
| White/Gold M: 68.0/126 W: 73.2/134 | 343 | 323 | 445 | 168 | 283 | 326 | 115 | 505 | 365 | 2873 | 281 | 446 | 172 | 330 | 434 | 303 | 360 | 163 | 330 | 2819 | 5692 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 71 | 7399 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.