The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Fairfax, Virginia, the Country Club of Fairfax stands as a testament to golfing excellence and historic charm. Established in 1947, this private 18-hole course boasts a challenging par of 71 and a length of up to 6617 yards. Designed by renowned architects Arthur Hills (2002) and Robert Trent Jones, Sr. (1952), the course offers a captivating experience for golfers of all skill levels. With well-manicured fairways made from Rye Grass and Bent Grass greens, players can expect quality play throughout the year. Beyond golf, members can indulge in a plethora of amenities, including swimming, fitness facilities, tennis courts, banquet services, and driving range access, making it a haven for sports enthusiasts in Fairfax County.
The Country Club of Fairfax has garnered widespread acclaim from players who have experienced its challenging layout and exceptional course conditions. One player remarked, "The course is humbling… The greens might be the fastest and firmest I've ever played." Despite its demanding design, featuring downhill lies to small uphill greens, players appreciate the meticulously maintained tee boxes, fairways, and practice areas. The friendly and accommodating staff has also received high praise, with one player noting, "The problem with this course is the design… I've come to admire this course after a few years." The overall pace of play and the camaraderie among players add to the enjoyable golfing experience.
The Links Cards holds the Country Club of Fairfax in high regard, recognizing its exceptional value for golfers seeking a challenging and well-maintained course. With a rating of 4.0, players consistently express their appreciation for the course's layout and excellent conditions. Designed by Arthur Hills and Robert Trent Jones Sr., this private par-71 course features Bent Grass greens and Rye Grass fairways that span 6617 yards. Golfers particularly commend the fast and firm greens, which demand precision and skill. The friendly staff members further enhance the overall experience, contributing to a welcoming and enjoyable atmosphere. Despite its challenging design, players find themselves drawn back to the Country Club of Fairfax time and again, captivated by its quality maintenance and welcoming spirit. This course truly stands as a hidden gem in Fairfax, offering an unparalleled golfing experience for players of all skill levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 73.2/140 | 350 | 192 | 410 | 425 | 586 | 204 | 370 | 344 | 503 | 3384 | 215 | 329 | 513 | 186 | 418 | 321 | 381 | 456 | 448 | 3267 | 6651 |
| Blue M: 71.9/138 | 342 | 185 | 394 | 404 | 548 | 181 | 352 | 331 | 489 | 3226 | 201 | 305 | 495 | 164 | 370 | 309 | 368 | 445 | 422 | 3079 | 6305 |
| Blue/White M: 70.5/135 | 342 | 185 | 319 | 369 | 500 | 157 | 352 | 331 | 489 | 3044 | 161 | 305 | 495 | 164 | 362 | 309 | 345 | 445 | 376 | 2962 | 6006 |
| White M: 69.9/132 W: 74.5/137 | 312 | 172 | 319 | 369 | 500 | 157 | 348 | 323 | 454 | 2954 | 161 | 305 | 472 | 141 | 362 | 294 | 345 | 431 | 376 | 2887 | 5841 |
| White/Green M: 68.7/130 W: 73.2/133 | 281 | 172 | 315 | 369 | 500 | 157 | 348 | 323 | 409 | 2874 | 161 | 305 | 472 | 141 | 282 | 294 | 307 | 431 | 330 | 2723 | 5597 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 71 | 6617 yards | 73.1 | 135 |
| Blue | 71 | 6314 yards | 71.7 | 133 |
| White (W) | 73 | 5953 yards | 75.5 | 134 |
| White | 71 | 5953 yards | 70.2 | 129 |
| Green (W) | 73 | 5574 yards | 76.3 | 127 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.