The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Columbus Country Club, nestled in the charming city of Columbus, Wisconsin, offers a delightful 9-hole semi-private course that has captivated the hearts of golfers since 1930. Designed with meticulous care, the course boasts bent grass fairways and greens, providing a classic golfing experience that caters to players of all skill levels. Three sets of tees – the Blue Tees at 6,322 yards, the White Tees at 6,112 yards, and the Red Tees at 5,796 yards – ensure that every golfer can find a suitable challenge. With a par of 37 and a variety of hole lengths, Columbus Country Club presents a diverse range of obstacles, including strategically placed water hazards and bunkers, that test the skills of both beginners and seasoned golfers alike. Whether you're looking to improve your game or simply enjoy a relaxing round on well-maintained grounds, Columbus Country Club promises an unforgettable golfing experience, complete with amenities such as cart rentals and practice facilities.
Golfers who have experienced the joys of Columbus Country Club have been effusive in their praise. One player remarked on the course's relatively flat terrain and the unique character of its greens, which appear to be original from the course's early days. Another reviewer lauded the course as a "solid public 9-hole course" that offers several enjoyable and distinctive holes. The friendly and welcoming nature of the staff at Columbus Country Club has also been a consistent highlight, with golfers noting the positive impact it has on their overall experience. The course conditions have also received high marks, with players commending the excellent maintenance of the greens and fairways. Overall, the positive feedback from golfers underscores the quality and charm of Columbus Country Club, making it a must-visit destination for golf enthusiasts of all levels.
The Links Cards, a respected authority in the world of golf, echoes the positive sentiments expressed by players about Columbus Country Club. They recognize the course's excellent value for money, highlighting the well-maintained Bent Grass greens and fairways that contribute to an enjoyable golfing experience. The walkable layout, set on relatively flat terrain, is another aspect that The Links Cards commends, as it allows golfers to fully immerse themselves in the natural beauty of the surroundings. The unique and fun holes add character to the course, making each round a memorable one. The friendly staff and excellent pace of play further enhance the overall experience, ensuring that golfers of all skill levels can have a pleasurable and challenging time at Columbus Country Club.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 70.8/120 | 483 | 470 | 415 | 152 | 352 | 332 | 312 | 490 | 155 | 3161 | 6322 |
| White M: 69.8/118 W: 75.4/129 | 469 | 453 | 405 | 140 | 348 | 324 | 302 | 472 | 143 | 3056 | 6112 |
| Red M: 68.4/115 W: 73.6/125 | 456 | 413 | 395 | 129 | 330 | 316 | 293 | 456 | 110 | 2898 | 5796 |
| Handicap | 3 | 5 | 7 | 15 | 9 | 11 | 13 | 1 | 17 | ||
| Par | 5 | 5 | 4 | 3 | 4 | 4 | 4 | 5 | 3 | 37 | 74 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Middle | 37 | 3125 yards | 34.2 | 110 |
| Forward (W) | 38 | 2972 yards | 36.0 | 110 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.