The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Columbia Park Golf Links, nestled in the heart of Kennewick, Washington, is a public golf course that caters to golfers of all skill levels. Established in 1936, this executive/links-style course boasts 18 holes with a par of 55 and a total length of 2447 yards. Despite the lack of available slope and rating information, the course layout offers a delightful blend of challenge and variety. With its well-maintained conditions and exceptional value for money, Columbia Park Golf Links attracts golfers seeking to refine their skills or simply enjoy a leisurely day on the fairways. The course also features a driving range, putting green, and a clubhouse with bar and restaurant facilities, ensuring a comprehensive golfing experience.
Columbia Park Golf Links has garnered a diverse range of reviews from golfers. While some have expressed concerns about course conditions and management policies, others have lauded the course's layout and affordability.
One golfer voiced frustration with the presence of geese on the course, citing their droppings as a hindrance to an enjoyable round. Additionally, they criticized the management's policy of restricting access to certain holes unless players commit to playing 18 holes, which can be inconvenient for regular golfers.
On the positive side, another reviewer praised Columbia Park as an enjoyable par three course with one par four hole. They particularly appreciated the small greens, which they found ideal for practicing short irons. They also highlighted the course's suitability for golfers of all ages and skill levels.
A couple who visited the course in February had the unique experience of having the entire course to themselves. Despite encountering rough patches on some greens due to geese damage, they still relished their round, thanks to the beautiful weather and scenic views along the Columbia River.
Overall, ratings for Columbia Park Golf Links varied across different aspects. While some reviewers commended the course's friendliness, others were disappointed by staff behavior and policies regarding hole usage.
The Links Cards, a reputable golf course review platform, offers its own insights into the value proposition of Columbia Park Golf Links. While acknowledging the mixed reviews, The Links Cards emphasizes the course's affordability as a key selling point. They highlight the course's suitability for golfers seeking a budget-friendly option without compromising on quality.
However, The Links Cards also cautions potential visitors to be aware of potential drawbacks, such as the impact of geese droppings on course conditions and the aforementioned restrictions on hole usage. They advise golfers to consider these factors when planning their visit to ensure a satisfying golfing experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mens M: 53.0/90 | 157 | 101 | 93 | 189 | 146 | 133 | 127 | 69 | 130 | 1145 | 125 | 148 | 129 | 172 | 249 | 130 | 135 | 91 | 123 | 1302 | 2447 |
| Ladies W: 54.3/95 | 157 | 101 | 93 | 189 | 146 | 133 | 127 | 69 | 130 | 1145 | 125 | 148 | 129 | 172 | 249 | 130 | 135 | 91 | 123 | 1302 | 2447 |
| Handicap | 4 | 10 | 14 | 2 | 12 | 16 | 6 | 18 | 8 | 5 | 17 | 11 | 3 | 1 | 15 | 9 | 13 | 7 | |||
| Par | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 27 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 28 | 55 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| White | 55 | 2447 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.