The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Columbia Country Club – Ridgewood/Tall Pines, nestled in the heart of Blythewood, South Carolina, offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect Ellis Maples in 1962 and later refined by Michael Gleason, this 18-hole private course presents a fair yet challenging test of golfing prowess. Measuring 7,150 yards from the back tees with a par of 72, it caters to those who relish longer drives. The course's moderate difficulty level, as indicated by its slope rating of 139 and rating score of 74.7, ensures an enjoyable experience for scratch golfers. Multiple tee options, ranging from gold (6,679 yards) to red (5,211 yards), accommodate players of varying abilities. The meticulously maintained Tif-Eagle Bermuda Grass greens remain in pristine condition throughout the year-round season, providing golfers with a consistent and high-quality playing surface. Practice facilities, including a driving range, pitching/chipping areas, and putting green, allow golfers to hone their skills before embarking on the course.
Columbia Country Club – Ridgewood/Tall Pines has garnered widespread acclaim from golfers, who consistently extol its virtues. The course conditions, layout, and friendly staff have earned it a reputation as a premier golfing destination. One reviewer, captivated by the course's impeccable maintenance, described it as "always in incredible shape," with greens that are both quick and smooth. Another reviewer lauded the course's design, highlighting the variety offered by its 27 holes. The head pro's exceptional rapport with golfers, particularly his willingness to collaborate with the USC Club Golf team, has also been singled out for praise. Despite encountering wet weather during one visit, a golfer still expressed a desire to return under drier conditions, a testament to the course's enduring appeal. The consensus among golfers is that Columbia Country Club – Ridgewood/Tall Pines stands as a must-play destination for anyone seeking a challenging yet enjoyable round of golf in the Midlands area of South Carolina.
The Links Cards wholeheartedly concurs with the positive sentiments expressed by golfers regarding Columbia Country Club – Ridgewood/Tall Pines. This private club consistently delivers an exceptional golfing experience, characterized by its superb course conditions and well-designed layout. The unwavering commitment to maintaining the course in pristine condition has left a lasting impression on golfers, who appreciate the attention to detail and dedication of the grounds crew. The friendly and professional staff, exemplified by the head pro's willingness to accommodate the USC Club Golf team, further enhances the overall golfing experience. While inclement weather may occasionally affect play, the overwhelming consensus is that Columbia Country Club – Ridgewood/Tall Pines offers tremendous value for avid golfers seeking a memorable round on a top-notch facility.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 75.0/146 | 410 | 412 | 508 | 412 | 196 | 458 | 553 | 184 | 439 | 3572 | 427 | 387 | 543 | 360 | 245 | 542 | 449 | 193 | 432 | 3578 | 7150 |
| Blue M: 73.1/140 | 390 | 405 | 505 | 392 | 187 | 430 | 519 | 172 | 409 | 3409 | 400 | 375 | 514 | 355 | 213 | 510 | 407 | 172 | 418 | 3364 | 6773 |
| White M: 70.6/132 W: 76.6/142 | 360 | 366 | 476 | 353 | 154 | 409 | 496 | 138 | 382 | 3134 | 380 | 350 | 504 | 311 | 187 | 495 | 397 | 135 | 377 | 3136 | 6270 |
| Silver M: 68.9/130 | 360 | 339 | 476 | 327 | 130 | 356 | 496 | 138 | 365 | 2987 | 333 | 350 | 504 | 311 | 160 | 495 | 364 | 135 | 334 | 2986 | 5973 |
| Black M: 67.6/124 W: 73.3/135 | 326 | 339 | 441 | 327 | 130 | 356 | 454 | 106 | 365 | 2844 | 333 | 294 | 475 | 286 | 160 | 464 | 364 | 125 | 334 | 2835 | 5679 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 7150 yards | 74.7 | 139 |
| Blue | 72 | 6773 yards | 73.0 | 131 |
| White | 72 | 6270 yards | 70.3 | 129 |
| Black | 72 | 5679 yards | 67.2 | 121 |
| Red (W) | 72 | 5211 yards | 70.4 | 123 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.