The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Cherokee Country Club, nestled in the heart of Madison, Wisconsin, is a private 18-hole golf course that has captivated the hearts of golfers since its establishment in 1964. Designed by the renowned duo of David Gill and Bob Lohmann, this course offers a diverse range of challenges that cater to golfers of all skill levels. With a par of 72 and stretching to an impressive 7,266 yards from the longest tees, Cherokee provides ample opportunities for golfers to showcase their skills. The course's moderate difficulty level, indicated by a slope rating of 135, and an expected score of 74.6 for scratch players, ensures an engaging and rewarding experience. Multiple tee options, varying in length and ratings, accommodate golfers of different abilities and handicaps. The lush fairways, adorned with Bluegrass grass, and the meticulously maintained Bent Grass greens guarantee smooth and consistent putting surfaces throughout the year. Cherokee Country Club further enhances the golfing experience with its well-equipped driving range and dedicated practice areas for pitching, chipping, and putting.
Cherokee Country Club has consistently garnered positive feedback from golfers who have had the privilege of playing its course. One reviewer, while acknowledging the course's challenging nature, commended its exceptional condition, describing it as "in good shape almost always." The greens, in particular, received praise for their hardness and smoothness, with golfers noting their consistent and moderately fast pace. The friendly and welcoming demeanor of the staff at Cherokee Country Club was another highlight mentioned by reviewers. The course's scenic beauty, offering breathtaking views of wildlife, further contributed to the overall positive experience. Although some reviewers pointed out areas for improvement, such as uneven rough and fairways, and occasional inconsistencies with the bunkers, the overall consensus was that Cherokee Country Club provides an enjoyable and challenging golfing experience.
The Links Cards, a reputable source for golf course evaluations, holds Cherokee Country Club in high regard. The course's challenging layout, coupled with its excellent maintenance and friendly staff, makes it a worthwhile destination for golfers seeking a rewarding round of golf. While it may not be the most affordable option, the overall experience and value for money that Cherokee Country Club offers make it a compelling choice for golfers in the Madison area.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| I M: 75.5/140 | 401 | 551 | 453 | 396 | 205 | 481 | 574 | 216 | 437 | 3714 | 472 | 561 | 423 | 444 | 206 | 456 | 308 | 165 | 477 | 3512 | 7226 |
| II M: 73.5/135 W: 79.7/144 | 371 | 529 | 440 | 379 | 187 | 470 | 558 | 207 | 416 | 3557 | 440 | 500 | 383 | 432 | 194 | 407 | 282 | 145 | 430 | 3213 | 6770 |
| III M: 70.7/128 W: 76.2/136 | 325 | 502 | 399 | 327 | 155 | 419 | 520 | 178 | 389 | 3214 | 402 | 480 | 349 | 403 | 173 | 378 | 252 | 125 | 366 | 2928 | 6142 |
| IV M: 67.2/121 W: 72.0/128 | 291 | 470 | 359 | 292 | 141 | 370 | 453 | 161 | 299 | 2836 | 358 | 430 | 286 | 336 | 153 | 369 | 209 | 111 | 310 | 2562 | 5398 |
| V M: 64.1/115 W: 67.8/119 | 265 | 418 | 295 | 252 | 110 | 329 | 373 | 130 | 252 | 2424 | 330 | 372 | 260 | 266 | 120 | 349 | 172 | 71 | 278 | 2218 | 4642 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| King Fisher | 72 | 7266 yards | 74.6 | 135 |
| Thrasher | 72 | 6804 yards | 72.5 | 131 |
| Blue Heron | 72 | 6714 yards | 72.2 | 130 |
| Marsh Hawk | 72 | 6659 yards | 71.9 | 127 |
| Mallard | 72 | 6247 yards | 70.3 | 126 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.