The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Central Valley Golf Club, situated in Hartford, South Dakota, is a semi-private 18-hole course that offers a delightful experience for golfers of all skill levels. Designed by Mike Smith and established in 1969, this well-maintained course features a par of 72 and spans a length of 6,326 yards from the blue tees. With a slope rating of 124 and a rating of 70.9, players can expect moderate challenges throughout their round. The layout includes strategically placed hazards and tree-lined fairways that provide both beauty and obstacles to navigate. Additionally, Central Valley Golf Club offers amenities such as carts and club rentals, along with practice facilities including a driving range for those looking to improve their game or warm up before tee-off. Whether you are new to golf or an advanced player seeking an engaging round on the links, Central Valley Golf Club provides an inviting setting for all who visit.
Central Valley Golf Club in Hartford, South Dakota has received a range of reviews from golfers. Some, like GolferJake78, found the course layout to be "weird" but still enjoyed their round and would play again. They appreciated the variety of holes, which provided a good challenge with a mix of short and medium length par 4s and fun par 5s. However, they felt that there could have been more variation in distance on the par 3s.
Other reviewers praised the small but nice clubhouse and the friendly staff, who stocked each cart with water bottles and free tees. The addition of GPS on the carts was also appreciated. Overall, reviewers found the course conditions to be average, but they praised the value for money and pace of play.
Central Valley Golf Club offers an enjoyable golfing experience at a great value. Reviewers have praised the friendly staff and appreciated the small but nice clubhouse. Each cart is stocked with water bottles and free tees, making for a convenient round.
While the course layout has received mixed reviews, with some golfers describing it as "weird," the variety of holes provides a good challenge with a mix of short and medium length par 4s, as well as fun par 5s. Some reviewers did note that there could be more variation in distance on the par 3s.
Despite the average course conditions, Central Valley Golf Club makes up for it with its excellent value for money and pace of play. Whether you're an advanced golfer or looking to improve your skills, this semi-private course is accessible to players of all skill levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 70.5/124 W: 76.0/134 | 484 | 400 | 343 | 502 | 340 | 128 | 345 | 190 | 332 | 3064 | 357 | 508 | 453 | 379 | 327 | 188 | 540 | 170 | 340 | 3262 | 6326 |
| White M: 68.7/120 W: 73.9/130 | 470 | 358 | 323 | 486 | 313 | 128 | 345 | 170 | 302 | 2895 | 337 | 478 | 412 | 363 | 303 | 159 | 534 | 162 | 304 | 3052 | 5947 |
| Red M: 64.3/111 W: 68.5/118 | 378 | 280 | 269 | 474 | 278 | 115 | 248 | 160 | 284 | 2486 | 303 | 468 | 296 | 279 | 235 | 136 | 424 | 154 | 288 | 2583 | 5069 |
| Handicap | 3 | 5 | 11 | 1 | 13 | 17 | 7 | 15 | 9 | 10 | 2 | 4 | 8 | 12 | 18 | 6 | 16 | 14 | |||
| Par | 5 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 4 | 36 | 4 | 5 | 4 | 4 | 4 | 3 | 5 | 3 | 4 | 36 | 72 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6326 yards | 70.9 | 124 |
| White | 72 | 5947 yards | 69.5 | 115 |
| Red (W) | 72 | 5085 yards | 69.8 | 120 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.