The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Caves Valley Golf Club, nestled in the charming town of Owings Mills, Maryland, is a private 18-hole golf course that has captivated the hearts of golfers with its exceptional design and pristine conditions. Crafted by renowned architect Tom Fazio and established in 1991, this par-71 layout offers a challenging yet rewarding experience for players of all skill levels.
Caves Valley Golf Club has consistently garnered rave reviews from golfers who have had the privilege of playing its fairways. One enthusiastic player described their experience as "a super golf experience from the time you arrive." The course is widely regarded as the finest in the Baltimore and Washington area, with its immaculate conditions and limited play that creates an air of exclusivity.
Golfers are particularly enamored with holes 13-15, which showcase a breathtaking parkland design and are considered some of the best holes anywhere. The professional and friendly staff at Caves Valley Golf Club further enhances the overall experience, with caddies who provide invaluable assistance and contribute to the club's reputation for exceptional customer service.
The Links Card wholeheartedly concurs with the positive sentiments expressed by golfers regarding Caves Valley Golf Club. This premier private course offers exceptional value for money, providing an unparalleled golfing experience that is unmatched in the region.
The immaculate course conditions, coupled with the limited play, create an exclusive atmosphere that is highly sought after by discerning golfers. The stunning visual appeal of holes 13-15 further elevates the course's reputation, placing it among the finest parkland holes in the world.
Beyond the course itself, the professional and friendly staff at Caves Valley Golf Club ensures that every aspect of the golfing experience is truly memorable. From the moment you arrive, you are enveloped in an atmosphere of warmth and hospitality, making your round at Caves Valley Golf Club an unforgettable journey.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BMW M: 76.9/141 | 467 | 362 | 568 | 224 | 469 | 491 | 599 | 220 | 470 | 3870 | 366 | 584 | 227 | 590 | 348 | 223 | 422 | 476 | 470 | 3706 | 7576 |
| Blue M: 73.8/136 | 438 | 335 | 521 | 198 | 390 | 462 | 559 | 190 | 423 | 3516 | 363 | 553 | 187 | 540 | 324 | 198 | 377 | 429 | 421 | 3392 | 6908 |
| Purple M: 72.1/132 | 395 | 319 | 494 | 182 | 383 | 440 | 531 | 169 | 381 | 3294 | 345 | 535 | 182 | 530 | 324 | 198 | 345 | 398 | 415 | 3272 | 6566 |
| White M: 69.9/130 | 362 | 290 | 469 | 144 | 383 | 425 | 496 | 153 | 336 | 3058 | 305 | 510 | 163 | 501 | 309 | 177 | 345 | 374 | 375 | 3059 | 6117 |
| White/Gold M: 68.2/127 | 362 | 290 | 469 | 144 | 335 | 339 | 414 | 153 | 336 | 2842 | 305 | 471 | 163 | 501 | 309 | 177 | 345 | 339 | 337 | 2947 | 5789 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 71 | 5775 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.