The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Callow Golf Course at Ironwood Golf Club, situated in the charming town of Sussex, Wisconsin, offers an exceptional golfing experience for players of all skill levels. Designed by renowned architect Greg Martin and established in 1995, this well-manicured 9-hole public course boasts a par of 36 and stretches over 3,289 yards.
Golfers who have graced the fairways of Callow Golf Course have consistently expressed their delight with the course's impeccable condition. One enthusiastic player exclaimed, "From the moment you arrive until the moment you depart, this course is in superb condition." Another golfer lauded both the course layout and the exceptional friendliness of the staff, saying, "The course conditions are excellent, the layout is well-designed, and the staff is incredibly welcoming and helpful."
While most reviews have been overwhelmingly positive, one golfer cautioned against joining a league at Ironwood due to overbooking on league nights and occasional encounters with uncooperative fellow golfers. However, this appears to be an isolated experience amidst a sea of positive feedback.
The Links Card wholeheartedly concurs with the positive sentiments expressed by golfers regarding the value offered by Callow Golf Course. With an impressive average rating of 4.7 stars from four reviews, this course consistently exceeds expectations. Golfers have consistently praised the excellent course conditions, the friendly and accommodating staff, and the enjoyable layout.
Measuring 3,289 yards in length, Callow Golf Course provides a manageable challenge for golfers of all skill levels. The well-designed layout ensures an engaging and enjoyable playing experience, while the meticulously maintained greens and fairways add to the overall appeal of the course.
While the amenities at Callow Golf Course may be considered average, they do not detract from the overall positive experience. The course's beautiful surroundings, carefully maintained greens, and accommodating atmosphere more than compensate for any perceived shortcomings in amenities.
In conclusion, Callow Golf Course at Ironwood Golf Club delivers exceptional value for golfers seeking a picturesque and enjoyable golfing experience in Sussex, Wisconsin. With its well-maintained greens, friendly staff, and engaging layout, this course is a must-play for golfers of all skill levels.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 72.2/131 | 376 | 337 | 569 | 223 | 401 | 160 | 500 | 333 | 417 | 3316 | 6549 |
| Blue M: 71.6/129 | 366 | 328 | 565 | 214 | 368 | 156 | 496 | 330 | 410 | 3233 | 6412 |
| White M: 68.6/124 W: 73.6/122 | 321 | 293 | 539 | 174 | 315 | 135 | 447 | 308 | 367 | 2899 | 5755 |
| Gold M: 66.6/121 W: 71.8/117 | 321 | 293 | 445 | 174 | 315 | 135 | 426 | 247 | 367 | 2723 | 5354 |
| Red M: 62.6/112 W: 66.8/108 | 280 | 234 | 445 | 118 | 269 | 81 | 426 | 247 | 196 | 2296 | 4672 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 36 | 3289 yards | ||
| Blue | 36 | 3233 yards | ||
| White | 36 | 2899 yards | ||
| Red (W) | 36 | 2296 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.