The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Brainerd Golf Course, nestled in the scenic city of Chattanooga, Tennessee, offers an exceptional golfing experience for players of all skill levels. Designed by the renowned golf course architect Donald Ross and established in 1926, this historic 18-hole course has stood the test of time, captivating golfers for generations. With a par of 72 and a length of 6,470 yards from the blue tees, Brainerd provides a challenging yet fair layout that encourages strategic play. The course features a slope rating of 121 and a rating index of 71.2, indicating its moderate difficulty while allowing for rewarding scoring opportunities. Multiple tee options, including white (6,118 yards), gold (5,536 yards), and red (4,962 yards), cater to golfers of varying abilities, ensuring an enjoyable round for everyone. Brainerd Golf Course is well-equipped with amenities such as pull carts, professional teaching services, pitching and chipping areas, putting greens, and a snack bar for refreshments. Whether you're an experienced golfer seeking a stimulating challenge or a beginner looking to hone your skills, Brainerd Golf Course promises an unforgettable golfing experience.
Brainerd Golf Course has garnered a range of reviews from golfers, reflecting diverse experiences on the course. Some golfers have expressed dissatisfaction, citing negative encounters with staff members and overall poor course conditions. One reviewer even went so far as to describe their experience as "bad" and criticized the behavior of certain staff members. However, other golfers have had more positive experiences, praising the course layout and the friendliness of the staff. One reviewer particularly appreciated the challenging nature of the course, especially when the trees are in full bloom, and commended the welcoming attitude of the staff.
Other reviews highlight various aspects of Brainerd Golf Course. Some golfers have noted the excellent condition of the greens but cautioned about potential slow pace of play during busy weekends. Others have expressed their enjoyment in playing a classic Donald Ross design, appreciating both the course conditions and the friendly interactions with staff members. Despite the mixed reviews, it's evident that Brainerd Golf Course offers a diverse golfing experience, with some players finding value in its challenging layout and friendly service, while others may encounter drawbacks that diminish their overall enjoyment.
The Links Card, a respected golf course rating system, provides its own insights into the perceived value of Brainerd Golf Course. While acknowledging the varying opinions among golfers, The Links Card emphasizes that Brainerd Golf Course offers a mixed experience. Some reviewers have had negative encounters with staff members and found the overall quality of the course lacking, while others have enjoyed the layout and praised both course conditions and friendly service.
The Links Card highlights the positive aspects of Brainerd Golf Course, such as the well-maintained greens and the challenging Donald Ross design. However, it also acknowledges potential drawbacks, including the occasional slow pace of play during peak times and the varying experiences with staff members. Ultimately, The Links Card suggests that Brainerd Golf Course may provide value for golfers who appreciate good layouts or encounter positive interactions with staff members, but individual experiences may vary.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 71.5/122 | 420 | 178 | 408 | 505 | 383 | 200 | 324 | 486 | 419 | 3323 | 368 | 311 | 371 | 505 | 165 | 386 | 405 | 170 | 466 | 3147 | 6470 |
| White M: 69.8/120 | 400 | 162 | 387 | 489 | 364 | 182 | 308 | 471 | 387 | 3150 | 349 | 290 | 357 | 490 | 124 | 366 | 392 | 153 | 447 | 2968 | 6118 |
| Gold M: 67.0/112 | 353 | 135 | 344 | 440 | 335 | 160 | 289 | 438 | 359 | 2853 | 319 | 267 | 310 | 452 | 114 | 320 | 343 | 133 | 425 | 2683 | 5536 |
| Red M: 64.5/107 W: 68.8/116 | 296 | 113 | 291 | 420 | 295 | 141 | 280 | 415 | 326 | 2577 | 275 | 237 | 288 | 408 | 102 | 293 | 294 | 110 | 378 | 2385 | 4962 |
| Green W: 63.1/105 | 245 | 110 | 220 | 300 | 230 | 135 | 230 | 310 | 240 | 2020 | 230 | 215 | 230 | 300 | 97 | 215 | 240 | 95 | 300 | 1922 | 3942 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 72 | 6470 yards | 71.2 | 121 |
| White | 72 | 6118 yards | 68.8 | 115 |
| Gold | 72 | 5536 yards | 66.2 | 111 |
| Red (W) | 72 | 4962 yards | 68.4 | 117 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.