The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled just outside the bustling city of Houston, Big Easy Ranch in Columbus, Texas, offers an exceptional golfing experience amidst 2,000 acres of rolling terrain. Established in 2016, this premier sporting facility boasts a meticulously designed nine-hole par 3 course, the brainchild of renowned golf course architect Chet Williams and The Golf Academy. Measuring 1,551 yards with a slope rating of 107, the course caters to golfers of all skill levels, providing a challenging yet enjoyable round. Beyond its golf course, Big Easy Ranch sets itself apart with an array of outdoor activities, including whitetail deer hunting, exotic hunting, wingshooting, and fishing. For those seeking luxurious accommodations, the club offers overnight stays in its elegant lodgings, complemented by delectable dining options and an award-winning wine program recognized by Wine Spectator™. Whether you're an avid golfer or an outdoor enthusiast, Big Easy Ranch promises an unforgettable experience.
Golfers who have graced the fairways of Big Easy Ranch in Columbus, Texas, have been unanimous in their praise. The course conditions have been lauded for their impeccable maintenance, with players describing the greens as "professionally set up" and the layout as "spectacular." The course's design has also garnered rave reviews, with many golfers highlighting its challenging nature and the strategic variety it demands. The presence of fishing lakes adds an extra layer of appeal, providing a serene backdrop for a relaxing round of golf. However, it is the exceptional service provided by the staff that truly sets Big Easy Ranch apart. Golfers have consistently praised the friendly and welcoming demeanor of the staff, who go above and beyond to ensure a memorable experience for every visitor.
The Links Card, a renowned authority on golf courses, holds Big Easy Ranch in high regard, recognizing it as a private/resort 9-hole par 3 course that delivers an exceptional experience for golf enthusiasts. Designed by the esteemed Chet Williams and The Golf Academy at Big Easy Ranch, the course is meticulously crafted to offer a professional setup, ensuring that each hole presents a unique challenge. The variety of clubs required for each hole adds an element of strategic thinking, making the course both enjoyable and thought-provoking. The course's fantastic condition and beautifully designed layout further enhance the golfing experience, providing a formidable test for players of all skill levels.
What truly sets Big Easy Ranch apart is its expansive 2,000-acre property, which encompasses serene fishing lakes, making it a haven for outdoor enthusiasts. The friendly and welcoming staff further elevates the experience, ensuring that every visitor feels valued and well-cared for. The Links Card wholeheartedly recommends Big Easy Ranch to golfers seeking a combination of sporting excitement and relaxation in a picturesque setting. This hidden gem offers exceptional value, promising an unforgettable golfing experience that exceeds expectations.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Back M: 59.2/107 W: 60.8/111 | 137 | 186 | 173 | 251 | 218 | 147 | 138 | 149 | 152 | 1551 | 3102 |
| Middle M: 57.9/105 W: 58.5/109 | 118 | 169 | 155 | 190 | 167 | 125 | 127 | 139 | 137 | 1327 | 2654 |
| Front M: 56.3/103 W: 57.2/107 | 72 | 69 | 116 | 150 | 112 | 100 | 115 | 102 | 125 | 961 | 1922 |
| Handicap | 17 | 9 | 5 | 1 | 3 | 11 | 13 | 7 | 15 | ||
| Par | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 27 | 54 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Middle | 27 | 1327 yards | ||
| Front | 27 | 961 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.