The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the charming town of Cape Charles, Virginia, Bay Creek Resort & Club – Nicklaus Course offers an exceptional golfing experience designed by the legendary Jack Nicklaus and David Heatwole. Established in 2006, this resort-style course boasts nine holes with a par of 36 and stretches across 3,645 yards of meticulously manicured fairways. Golfers of all skill levels can enjoy the course's diverse tee options, ranging from challenging Black tees to more forgiving Orange tees. The fairways are lined with lush Tifsport Bermuda grass, while the greens feature pristine A-4 Bent grass, ensuring optimal playing conditions throughout the year.
Golfers who have experienced the Bay Creek Resort & Club – Nicklaus Course have been unanimous in their praise. One enthusiastic player described the course as a "Top Shelf Palmer Course," drawing comparisons to some of Florida's finest Palmer courses. Another reviewer lauded the course's layout, placing it among their top ten courses in Virginia, even before the elimination of nine holes. The friendly and helpful staff at Bay Creek Resort & Club has also received rave reviews, with one golfer particularly impressed by the pro shop staff's exceptional courtesy and willingness to waive replay fees.
The Links Cards wholeheartedly concurs with the positive sentiments expressed by golfers regarding the value offered by Bay Creek Resort & Club – Nicklaus Course. With its challenging yet enjoyable layout, superb course conditions, and friendly staff, this course delivers an exceptional golfing experience that is well worth the investment. The Nicklaus Course's wonderful greens, designed by the master himself, provide a true test of skill for golfers of all levels. The course's accessibility to the public further enhances its appeal, making it a must-play destination for golfers seeking an unforgettable round on the Eastern Shore.
Whether you're a seasoned pro or just starting your golfing journey, Bay Creek Resort & Club – Nicklaus Course promises an exhilarating and memorable experience. Immerse yourself in the breathtaking views of the Chesapeake Bay as you navigate the course's diverse challenges. Discover why golfers from across the country consider Bay Creek Resort & Club – Nicklaus Course one of the finest golfing destinations on the East Coast.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 75.6/144 | 445 | 471 | 557 | 158 | 459 | 200 | 466 | 327 | 562 | 3645 | 7301 |
| Silver M: 73.4/139 | 408 | 428 | 524 | 140 | 430 | 167 | 431 | 304 | 535 | 3367 | 6816 |
| Blue M: 71.5/135 | 370 | 415 | 506 | 131 | 417 | 147 | 413 | 291 | 522 | 3212 | 6360 |
| White M: 68.8/130 W: 74.3/138 | 350 | 361 | 496 | 117 | 406 | 114 | 346 | 279 | 511 | 2980 | 5804 |
| Gold M: 66.3/124 W: 71.4/131 | 296 | 355 | 443 | 102 | 367 | 106 | 339 | 227 | 438 | 2673 | 5221 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 36 | 3645 yards | ||
| Silver | 36 | 3367 yards | ||
| Blue | 36 | 3212 yards | ||
| White | 36 | 2980 yards | ||
| Gold | 36 | 2673 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.