The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Naples, Florida, Bay Colony Golf Club offers an unparalleled golfing experience that caters to players of all skill levels. Designed by renowned golf course architects Robert von Hagge and Jeffery D. Blume in 1996, this private 18-hole course boasts a challenging par of 72 and stretches across 7,114 yards of meticulously manicured fairways. With a slope rating of 145 and a course rating of 75.1, Bay Colony presents a formidable test that will push even the most seasoned golfers to their limits. The course features well-maintained Bermuda grass greens that provide smooth putting surfaces, while the driving range allows players to warm up and hone their skills before embarking on their round. Beyond the course itself, Bay Colony Golf Club offers a range of amenities that enhance the golfing experience, including a well-appointed clubhouse with locker rooms and a variety of food and beverage options. Whether you're a seasoned golf enthusiast or just starting out, Bay Colony Golf Club promises an unforgettable golfing experience amidst the stunning natural beauty of sunny Naples.
Bay Colony Golf Club has consistently garnered glowing reviews from players who have had the privilege of experiencing its exceptional offerings. The course is widely lauded for its immaculate condition, with meticulously maintained fairways and greens that provide a true test of skill. Golfers have particularly praised the challenging and fast greens, which demand precision and finesse. One enthusiastic reviewer exclaimed, "Fantastic course! The greens were difficult and fast, and the overall condition was immaculate. It was an absolute pleasure to play." Another reviewer echoed this sentiment, declaring Bay Colony Golf Club to be one of the finest courses they had ever played, highlighting the excellent fairways and greens. Beyond the course itself, players have also commended the layout of Bay Colony Golf Club, which offers a stimulating challenge from the back tees and has received widespread acclaim for its design. Notably, the friendly and helpful staff at Bay Colony Golf Club have consistently received high praise for their exceptional service, adding to the overall positive experience of golfers.
The Links Cards holds Bay Colony Golf Club in high regard, recognizing it as a premier golf club that delivers an outstanding experience for players. The immaculate course conditions, challenging layout, and friendly staff have all contributed to its reputation as a hidden gem in Naples, Florida. Golfers can expect to encounter a well-maintained course with fast and challenging greens, providing an enjoyable and demanding round of golf. The layout of Bay Colony Golf Club is thoughtfully designed, offering a fair but rigorous test for players of all skill levels. Additionally, the exceptional service provided by the friendly and helpful staff further enhances the overall golfing experience. Considering the combination of these factors, The Links Cards believes that Bay Colony Golf Club offers exceptional value for the discerning golfer seeking a truly memorable golfing experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Championship M: 75.1/142 | 417 | 174 | 395 | 171 | 425 | 556 | 430 | 423 | 521 | 3512 | 606 | 217 | 425 | 437 | 557 | 328 | 168 | 424 | 440 | 3602 | 7114 |
| Back M: 73.7/139 | 403 | 166 | 368 | 161 | 392 | 511 | 413 | 386 | 517 | 3317 | 574 | 195 | 412 | 415 | 531 | 304 | 168 | 412 | 412 | 3423 | 6740 |
| Middle M: 71.5/134 | 387 | 143 | 348 | 153 | 372 | 501 | 385 | 351 | 502 | 3142 | 532 | 172 | 381 | 384 | 518 | 288 | 124 | 388 | 404 | 3191 | 6333 |
| Bay Colony M: 70.6/131 | 348 | 143 | 348 | 136 | 357 | 480 | 369 | 351 | 502 | 3034 | 532 | 158 | 353 | 372 | 518 | 288 | 135 | 347 | 377 | 3080 | 6114 |
| Member M: 69.7/128 W: 75.5/139 | 348 | 117 | 326 | 136 | 357 | 428 | 369 | 339 | 471 | 2891 | 492 | 158 | 353 | 372 | 499 | 265 | 124 | 347 | 377 | 2987 | 5878 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Championship | 72 | 7114 yards | 75.1 | 145 |
| Back | 72 | 6740 yards | 73.4 | 142 |
| Middle | 72 | 6303 yards | 71.4 | 134 |
| Bay Colony | 72 | 6114 yards | 70.5 | 132 |
| Member | 72 | 5878 yards | 68.7 | 129 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.