The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the charming coastal town of Gloucester, Massachusetts, Bass Rocks Golf Club offers a captivating experience for golfers of all skill levels. Established in 1896, this historic course, designed by renowned architects Herbert C. Leeds and Alex Findlay, boasts breathtaking ocean views, undulating fairways, and challenging greens that put even seasoned players to the test. With a par of 69, a slope rating of 132, and a course rating of 72.4, Bass Rocks provides an enjoyable round for both casual golfers seeking scenic beauty and competitive players pursuing a true test of their abilities. From navigating strategically placed bunkers to admiring the stunning Atlantic backdrop on each hole, Bass Rocks Golf Club promises an unforgettable day on the links.
While player reviews specifically for Bass Rocks Golf Club are currently unavailable, the course's reputation and features suggest an exceptional golfing experience. Designed by renowned architects and featuring Blue Grass greens and Bent Grass fairways dating back to its inception, golfers can expect a classic links-style challenge. The 18-hole private club offers varying tee options to accommodate players of different skill levels, ensuring an enjoyable round for all. Additionally, amenities such as a driving range and teaching pro further enhance the overall golfing experience. Despite the lack of specific player feedback, one can imagine that golfers would appreciate the rich history embedded in each hole, the well-maintained fairways, and the breathtaking views overlooking Gloucester's coastline.
The Links Card is delighted to present Bass Rocks Golf Club as a hidden gem in Gloucester, Massachusetts. This historic 18-hole private course, designed by Herbert C. Leeds and Alex Findlay, showcases a classic layout dating back to 1896. With Blue Grass greens and Bent Grass fairways, golfers are in for an authentic links-style challenge. Measuring 6040 yards with a par of 69, the course offers various tee options to cater to golfers of all skill levels. While player reviews are not currently available, golfers can expect a top-tier experience, complete with amenities like a driving range and teaching pro. For those seeking a golf course steeped in history and surrounded by picturesque scenery, Bass Rocks Golf Club promises an unforgettable round that seamlessly blends tradition with modern conveniences. This course is undoubtedly a valuable addition to any golfer's must-play list.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 69.5/124 W: 75.4/139 | 355 | 182 | 347 | 337 | 385 | 389 | 502 | 161 | 376 | 3034 | 346 | 376 | 325 | 192 | 407 | 321 | 379 | 239 | 421 | 3006 | 6040 |
| Blue M: 67.6/119 W: 73.8/130 | 338 | 161 | 341 | 319 | 369 | 381 | 474 | 131 | 311 | 2825 | 319 | 360 | 315 | 178 | 385 | 315 | 370 | 229 | 410 | 2881 | 5706 |
| White M: 65.7/110 W: 70.4/117 | 312 | 138 | 303 | 269 | 341 | 345 | 402 | 111 | 298 | 2519 | 305 | 339 | 302 | 152 | 372 | 305 | 296 | 218 | 401 | 2690 | 5209 |
| Green M: 63.1/107 W: 68.1/111 | 307 | 105 | 303 | 269 | 298 | 345 | 402 | 111 | 230 | 2370 | 230 | 312 | 302 | 152 | 335 | 305 | 296 | 218 | 342 | 2492 | 4862 |
| Handicap | 7 | 15 | 11 | 9 | 5 | 1 | 3 | 17 | 13 | 4 | 8 | 12 | 16 | 2 | 14 | 10 | 18 | 6 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 69 | 6040 yards | 69.5 | 124 |
| Gold (W) | 71 | 6040 yards | 75.4 | 133 |
| Blue | 69 | 5706 yards | 67.3 | 121 |
| Blue (W) | 71 | 5706 yards | 74.1 | 129 |
| White | 69 | 5209 yards | 66.2 | 111 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.