The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Basking Ridge, New Jersey, Basking Ridge Country Club stands as a premier golfing destination. Established in 1927 and designed by the renowned Alex Findlay, this private 18-hole golf course offers a challenging yet gratifying experience for golfers of all skill levels. With a course length of 6,906 yards and a slope rating of 137, Basking Ridge Country Club provides ample opportunities to test your golfing prowess. The meticulously maintained fairways and greens, coupled with the picturesque surroundings, create an ambiance that enhances the golfing experience. Golfers can choose from four tee options, catering to different skill levels, ensuring an enjoyable game for everyone. The club also boasts excellent practice facilities, including a driving range, bunker area, pitching/chipping area, and putting green, allowing golfers to refine their skills before embarking on the course.
Basking Ridge Country Club has garnered a spectrum of reviews from golfers. Some players have lauded the course conditions, describing them as "excellent," and have commended the staff for their warm and welcoming demeanor. One satisfied golfer, whose sister and brother-in-law are members, expressed their delight at being invited to play at the club, highlighting the enjoyable experience they had. However, not all reviews have been as positive. A few golfers found the front nine to be rather plain and unexciting, lacking the challenge and visual appeal they had hoped for. Despite these criticisms, they did acknowledge that the back nine offered a significant improvement, providing a more engaging and enjoyable experience.
The Links Cards, a reputable golf course review platform, offers its own insights into the value proposition of Basking Ridge Country Club. While acknowledging the mixed reviews from golfers, The Links Cards emphasizes the overall positive aspects of the club. They highlight the well-maintained course conditions, fair to good layout, and the overall value for money that Basking Ridge Country Club provides. Although there is room for improvement in certain areas, such as pace of play and staff attitude, The Links Cards recognizes Basking Ridge Country Club as an attractive option for golfers seeking a pleasant and affordable golfing experience in Basking Ridge.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Blue M: 74.1/140 | 385 | 536 | 184 | 464 | 194 | 533 | 454 | 353 | 378 | 3481 | 452 | 357 | 376 | 452 | 546 | 461 | 179 | 404 | 198 | 3425 | 6906 |
| Blue/White M: 72.8/136 | 346 | 508 | 184 | 408 | 194 | 533 | 429 | 353 | 378 | 3333 | 423 | 357 | 376 | 428 | 546 | 425 | 179 | 404 | 186 | 3324 | 6657 |
| White M: 71.8/134 | 346 | 508 | 161 | 408 | 171 | 501 | 429 | 322 | 360 | 3206 | 423 | 345 | 336 | 428 | 535 | 425 | 153 | 386 | 186 | 3217 | 6423 |
| White/Gold M: 69.6/129 W: 75.5/140 | 346 | 425 | 161 | 408 | 121 | 424 | 429 | 322 | 360 | 2996 | 332 | 345 | 336 | 428 | 498 | 396 | 153 | 337 | 186 | 3011 | 6007 |
| Gold M: 68.1/125 W: 73.6/137 | 324 | 425 | 120 | 395 | 121 | 424 | 407 | 302 | 346 | 2864 | 332 | 322 | 278 | 408 | 498 | 396 | 123 | 337 | 150 | 2844 | 5708 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Blue | 71 | 6906 yards | 74.9 | 137 |
| White | 71 | 6423 yards | 71.6 | 130 |
| Gold | 71 | 5708 yards | 67.8 | 122 |
| Red (W) | 73 | 5391 yards | 72.6 | 132 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.